Beer brand Corona has had a hard time protecting its image in 2020 amid the Coronavirus outbreak.
At the beginning of the pandemic, a (perhaps dubious) study revealed some 38 per cent of Americans were refusing to buy the beer due to coronavirus fears.
Google data also showed that in the month of March searches for “beer virus” and “Corona beer virus” surged 1,100 per cent.
This negative publicity apparently translated into a decline in sales, with one report claiming Corona had taken a $260 million hit due to coronavirus.
However, parent company Constellation Brands has since reported that sales of Corona are up by more than 17 per cent since March 2020.
But with the pandemic far from being over, Corona has enlisted the help of one of the world’s most famous personalities to repair its brand image in a new campaign out of the US.
Corona has this week released its first work with rapper Snoop Dogg, titled “La Vida Más Fina” — which the company translates as “the Fine Life”.
Although the ad was originally slated for earlier this year, it has since been adapted to nod to the current climate.
“You can’t choose everything in life, but you can still choose to find the fine in life,” Snoop Dogg said in a press statement. “And with everything going on in the world, that’s a perspective people really might need to hear right now.”