Beer brand Corona has had a hard time protecting its image in 2020 amid the Coronavirus outbreak.
At the beginning of the pandemic, a (perhaps dubious) study revealed some 38 per cent of Americans were refusing to buy the beer due to coronavirus fears.
Google data also showed that in the month of March searches for “beer virus” and “Corona beer virus” surged 1,100 per cent.
This negative publicity apparently translated into a decline in sales, with one report claiming Corona had taken a $260 million hit due to coronavirus.
However, parent company Constellation Brands has since reported that sales of Corona are up by more than 17 per cent since March 2020.
But with the pandemic far from being over, Corona has enlisted the help of one of the world’s most famous personalities to repair its brand image in a new campaign out of the US.
Corona has this week released its first work with rapper Snoop Dogg, titled “La Vida Más Fina” — which the company translates as “the Fine Life”.
Although the ad was originally slated for earlier this year, it has since been adapted to nod to the current climate.
“You can’t choose everything in life, but you can still choose to find the fine in life,” Snoop Dogg said in a press statement. “And with everything going on in the world, that’s a perspective people really might need to hear right now.”
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]