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Reading: Corona Calls On Snoop Dogg In New Campaign
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B&T > Media > Corona Calls On Snoop Dogg In New Campaign
Media

Corona Calls On Snoop Dogg In New Campaign

Staff Writers
Published on: 19th August 2020 at 12:29 PM
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Beer brand Corona has had a hard time protecting its image in 2020 amid the Coronavirus outbreak.

At the beginning of the pandemic, a (perhaps dubious) study revealed some 38 per cent of Americans were refusing to buy the beer due to coronavirus fears.

Google data also showed that in the month of March searches for “beer virus” and “Corona beer virus” surged 1,100 per cent.

This negative publicity apparently translated into a decline in sales, with one report claiming Corona had taken a $260 million hit due to coronavirus.

However, parent company Constellation Brands has since reported that sales of Corona are up by more than 17 per cent since March 2020.

But with the pandemic far from being over, Corona has enlisted the help of one of the world’s most famous personalities to repair its brand image in a new campaign out of the US.

Corona has this week released its first work with rapper Snoop Dogg, titled “La Vida Más Fina” — which the company translates as “the Fine Life”.

https://www.youtube.com/watch?v=NPc1HUjbJiI&feature=emb_title

Although the ad was originally slated for earlier this year, it has since been adapted to nod to the current climate.

“You can’t choose everything in life, but you can still choose to find the fine in life,” Snoop Dogg said in a press statement. “And with everything going on in the world, that’s a perspective people really might need to hear right now.”

 

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TAGGED: corona, coronavirus, snoop dogg
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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