Corona Calls On Snoop Dogg In New Campaign

Corona Calls On Snoop Dogg In New Campaign

Beer brand Corona has had a hard time protecting its image in 2020 amid the Coronavirus outbreak.

At the beginning of the pandemic, a (perhaps dubious) study revealed some 38 per cent of Americans were refusing to buy the beer due to coronavirus fears.

Google data also showed that in the month of March searches for “beer virus” and “Corona beer virus” surged 1,100 per cent.

This negative publicity apparently translated into a decline in sales, with one report claiming Corona had taken a $260 million hit due to coronavirus.

However, parent company Constellation Brands has since reported that sales of Corona are up by more than 17 per cent since March 2020.

But with the pandemic far from being over, Corona has enlisted the help of one of the world’s most famous personalities to repair its brand image in a new campaign out of the US.

Corona has this week released its first work with rapper Snoop Dogg, titled “La Vida Más Fina” — which the company translates as “the Fine Life”.

Although the ad was originally slated for earlier this year, it has since been adapted to nod to the current climate.

“You can’t choose everything in life, but you can still choose to find the fine in life,” Snoop Dogg said in a press statement. “And with everything going on in the world, that’s a perspective people really might need to hear right now.”

 




Please login with linkedin to comment

corona coronavirus snoop dogg

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]