Edge Lures In New Staff As Communications Offering Expands

Edge Lures In New Staff As Communications Offering Expands

Creative content agency Edge has lured several hand picked new hires from some high profile agencies to service their growing portfolio and continue building out a broader communications offering.

Victor Marx, senior planner joins Edge’s growing strategy & media team reporting into exec strategy director, Richard Parker as part of the agency’s integrated content, creative and media model. Victor joins from Marcel in Sydney where he was planning director after being group strategy director for Saatchi & Saatchi in Brazil. Victor will be driving the continuing development of the content marketing strategy at Lendlease. Victor is joined by Christy Chieng, Junior Analyst in the strategy team.

In client service, Anastasia Potter joins Edge as senior account director across several of the agency’s leading brands Lendlease, Petbarn, Philips, Greencross Vets and Westpac. Anastasia joins from Special Group and was previously an Account Director at Saatchi & Saatchi (NZ).

Vivek Thakkar joins Edge as account manager across client brands Nulon and Volkswagen. Previously Vivek worked at Marc Edward Agency and Clemenger BBDO. Vivek’s client history in FMCG and home brands included servicing Nikon, HP, Toshiba, Absolut, Snapple and Mars.

After the recent appointment of Jo Giles as head of ops, Edge has also restructured the production team bringing in Project Managers with extensive film and digital production experience – Sophia Delimihalis from Contented, and Danith Thai from Katalyst.

Edge also continues to plunder mainstream publishers to fill the growing editorial team. Jillian Lewis has been hired as a Senior Editor from Bauer Media and Matilda Duffecy joins as an Editor from News Ltd. Both work across new custom publishing wins such as Costco as well as the Suncorp Group of brands. Another Bauer departee, Annabelle Warwick joins Edge as Senior Travel Editor, working across printed custom magazines for Rex, Cobham, Alliance and AirNorth airlines, and P&O Cruises. Increasing film work means Jake Ward joins Edge as Film Editor and Motions Graphics Designer.

Group MD Noel Magnus said, “We’re extremely happy with the calibre of talent we’ve brought into Edge – our new arrivals are testament to Edge’s leading position in content. As well as bolstering our content and publishing expertise, we’re bringing in broader strategic and creative skills to ensure we continue to challenge the way brands engage with their audience”.

Please login with linkedin to comment

Flavour Favour

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]