BWS Celebrates Lockdown Freedoms With “Can’t Wait Mate” Campaign Via M&C Saatchi Sydney

BWS Celebrates Lockdown Freedoms With “Can’t Wait Mate” Campaign Via M&C Saatchi Sydney
B&T Magazine
Edited by B&T Magazine



To celebrate Aussie states reaching their vaccination rates and lockdowns coming to an end, BWS has launched its “Can’t wait mate,” campaign via M&C Saatchi Sydney and Carat.

After a tough couple of years, it almost feels as though we are on the homestretch (touch wood). To celebrate the countdown to freedom, BWS is giving away a free six-pack to share with a mate.

The “Can’t wait mate,” campaign focuses on bringing people together to share a long-awaited drink and reminds everyone how much we’ve missed drinking with our mates.

The campaign features quintessential Aussie goodness, with phrases like, “It’s been too long between drinks mate,” and “Make your reunion with your mates, even more epic,” used to support the campaign via socials.

The campaign comes to life with a paid campaign on Facebook and Instagram, as well as digital partnerships with Pedestrian, Broadsheet, Concrete Playground, Urban List & Buzz Feed.

BWS will also be using micro and macro influencers, via Carat, to share diverse and fun content across all Instagram formats to drive mass awareness and encourage engagement and shareability, with hashtag #Can’twaitmate.

Vanessa Rowed, head of marketing at BWS, said: “Lockdowns and restrictions have made us long for those much-needed social interactions.

“But there is light at the end of the tunnel, and we are celebrating by encouraging Aussies to get together and share drinks with their mates”




Please login with linkedin to comment

bws Carat M&C Saatchi Vanessa Rowed

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]