BWS Celebrates Lockdown Freedoms With “Can’t Wait Mate” Campaign Via M&C Saatchi Sydney

BWS Celebrates Lockdown Freedoms With “Can’t Wait Mate” Campaign Via M&C Saatchi Sydney
B&T Magazine
Edited by B&T Magazine



To celebrate Aussie states reaching their vaccination rates and lockdowns coming to an end, BWS has launched its “Can’t wait mate,” campaign via M&C Saatchi Sydney and Carat.

After a tough couple of years, it almost feels as though we are on the homestretch (touch wood). To celebrate the countdown to freedom, BWS is giving away a free six-pack to share with a mate.

The “Can’t wait mate,” campaign focuses on bringing people together to share a long-awaited drink and reminds everyone how much we’ve missed drinking with our mates.

The campaign features quintessential Aussie goodness, with phrases like, “It’s been too long between drinks mate,” and “Make your reunion with your mates, even more epic,” used to support the campaign via socials.

The campaign comes to life with a paid campaign on Facebook and Instagram, as well as digital partnerships with Pedestrian, Broadsheet, Concrete Playground, Urban List & Buzz Feed.

BWS will also be using micro and macro influencers, via Carat, to share diverse and fun content across all Instagram formats to drive mass awareness and encourage engagement and shareability, with hashtag #Can’twaitmate.

Vanessa Rowed, head of marketing at BWS, said: “Lockdowns and restrictions have made us long for those much-needed social interactions.

“But there is light at the end of the tunnel, and we are celebrating by encouraging Aussies to get together and share drinks with their mates”




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bws Carat M&C Saatchi Vanessa Rowed

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