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Reading: Burger King Pinches “This Is Your Captain Speaking” In Fun Spot To Celebrate Restaurants Reopening
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B&T > Campaigns > Burger King Pinches “This Is Your Captain Speaking” In Fun Spot To Celebrate Restaurants Reopening
Campaigns

Burger King Pinches “This Is Your Captain Speaking” In Fun Spot To Celebrate Restaurants Reopening

Staff Writers
Published on: 25th June 2020 at 7:24 AM
Staff Writers
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Burger King France is finally reopening its in-restaurant dining and to celebrate it’s unveiled a clever new spot that highlights the hygiene procedures it will have in place rather than the tastiness of its Whoppers.

And who better to steal a safety demonstration from than the airline industry!

The fun spot, by Burger King’s fabled creative agency Buzzman, shows the lengths the burger chain is going to to protect returning customers.

Admittedly, it’s in French, however, you should get the gist of what’s going on. Unless you’re already fluent in French, that is.

Check out the fun below:

The ad comes in the same week that Burger King’s rival, McDonald’s, unveiled a very similar campaign, again in the French market.

Dispensing with the menu items, the Macca’s’ spot also plays on the actual restaurant and the hygiene measures it’s putting in place to tempt customers back in-store.

Both spots are probably harbingers of what we’ll see from brands in this post-lockdown era.

Check out Macca’s’ efforts below:

 

 

 

 

 

 

 

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TAGGED: Ad campaigns, Burger King, buzzman
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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