For most of us, a trip to McDonald’s is a guilty (often anonymous) pleasure or a quick-fix for a hangover.
Not so McDonald’s France who’s using a new spot – to celebrate the re-opening of its 1400 outlets following CV-19 – to suggest its restaurants are for “colleagues, friends, children, singers, lovers, ex-lovers and super lovers”.
The minute-long spot is called “Come back as you are” and is the work of incumbent creative DDB.
Interestingly, the spot forgoes flogging actual menu items, but rather plays as a homage to the restaurants themselves – kitchen, Drive-Thrus and even the outdoor furniture and umbrellas. And it’s all sans any pretty customers or juicy burgers.
It’s probably a little overblown, but strangely it kinda works and arguably highlights the simple pleasures we’ve all missed during lockdown. Check it out below:
