B&T’s Fast 30: Jaimes Leggett On “Philausophy”, Industry Viciousness, Holding Company “Death Spiral” & More
Welcome back to the latest episode of B&T’s Fast 30 podcast (which today is more like Fast 47 – but for a very good reason!)
In this special episode, M&C Saatchi CEO Jaimes Leggett joins us to discuss the news before we grill him on all things adland. We chat about that Tourism Australia ad, industry viciousness, The Monkeys leading Accenture Interactive and what it means for the industry, Nine and Seven’s revenue and more.
We also chat to him about the holding company “death spiral”, the M&C Saatchi agency model, personalised content vs max reach, the CMO churn, why M&C Saatchi won’t buy businesses, how the culture of trust has improved churn rate, productivity and margins and are awards as important as they used to be?
Industry viciousness at its peak?
Former IPG Mediabrands CEO Danny Bass is set for an adland return. He spoke to Mi3 about life outside Australia’s media bubble and let rip on the “viciousness” of the local industry. Jaimes and B&T discuss it on the podcast.
The Monkeys becoming Accenture Interactive?
Accenture announced Mark Green as its new lead for Accenture Interactive Australia and New Zealand effective immediately. Justin Drape and Scott Nowell, also co-founders of The Monkeys, have both been appointed to the newly created roles of co-chief creative officers for Accenture Interactive. It’s an interesting move, so what does this mean for the industry?
The Tourism Australia ad everyone’s talking about
Everyone was talking about that Tourism Australia ad (with mostly unkind things to say) so we spoke with Jaimes about his thoughts on the backlash. In one quick word, he’s “disappointed” by the response.
Thanks as always to our friends at Eardrum for their audio guidance. If you like what you’re hearing, don’t forget to subscribe (subscribe to Spotify here or Apple here).
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