Personalised marketing works. A staggering 86 per cent of customers have said that personalised experiences across different touchpoints would likely increase their loyalty to a brand.
Perhaps more concerning is that two-thirds of those customers said that they would quit a brand if their experience isn’t personalised.
Creating and deploying personalised multichannel marketing used to be a slog and require huge resources. Of course, getting it right would pay dividends. Brands can expect eight times the return on marketing spend and a sales boost of 10 per cent, but only if the campaign was planned and deployed correctly.
This changing expectation of brands cuts across sectors and verticals. For example, just 38 per cent of consumers say that credit card providers deliver a good customer experience. But, when it comes to telecom providers and insurance companies, as few as 18 and 11 per cent say they get a good experience, respectively.
However, industry-leading martech provider Acoustic makes multichannel leg work a thing of the past, enables your team to do more with less, and breaks down marketing silos.
Why Your Marketing Needs To Be Multichannel
Economic uncertainty is set to be a feature of 2023 with cost-of-living pressures squeezing consumers’ budgets and businesses looking where they can cut marketing budgets. This means marketers must be ready, and able, to do more with less. Otherwise, they risk losing out on customers — making the economic situation even more challenging.
Customers are becoming increasingly savvy with, and demanding of, the marketing communications they receive. In a recent study, 69 per cent of consumers said that most companies they dealt with needed to improve their customer experience — in 2019, that stood at 35 per cent.
In the coming years, with more digital natives entering adulthood, customers will only become more demanding. More than half of all consumers have stopped doing business with a company because it did a poor job of personalising their experience. But among Gen Z, that number is as high as 63 per cent.
If a brand can use behaviour-based signals to create a seamless customer experience across a multitude of touchpoints — and more than half of customers engage with three to five channels during each purchasing journey — then their campaigns will be far more likely to convert interest into sales.
How To Create Great Communications Without Great Workloads
Small and large marketing teams are facing similar impositions on their time. They are expected to be continually iterating, delivering deeper and more meaningful connections with customers regardless of resource changes.
Within businesses, these demands can lead to departments becoming more isolated and focused on their individual roles, rather than thinking as a team. This siloed approach fails to deliver the seamless experiences that customers now not only prefer but expect.
However, no-code composing solutions, such as Acoustic’s, can help brands create excellent marketing communications — regardless of their size or capabilities.
With Acoustic, brands can easily compose personalised campaigns to engage with consumers at each stage of the funnel, from awareness to action. As a result, marketers can become more independent, efficient and effective — helping improve productivity and reducing unnecessary expenses.
In 2020, Hay Group relaunched its Hay-as-a-Service product to Shaype. The platform allows companies to build unique financial experiences faster, smarter and with more confidence. This required the company to reposition the service to a large and complex audience of customers, partners, suppliers, industry bodies, investors, regulators and more. As a result, they needed a martech stack that could handle the complexity.
Acoustic allowed the team to achieve a remarkable campaign open rate of 72 per cents and a click-through rate of 29 per cent, while also achieving a delivery rate of 97 per cent on its first campaign with the Shaype domain.
These remarkable results demonstrate that for brands communicating with customers in 2023, Acoustic is the tool that can unleash marketing teams to deliver better-than-ever results for brands than ever before.
Please login with linkedin to commentacoustic
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
wildbean cafe has launched a major new brand platform across Australia and New Zealand via Ogilvy, in a bid to re-engage Kiwis and introduce Aussies to its great selection of barista-made coffee and food. Spearheaded by a major trans-Tasman campaign using the tagline ‘Drives you Cravey’, it is the first-ever through-the-line brand activity for wildbean […]
UnLtd, the social impact organisation of the media, marketing and advertising sector has announced key personnel changes as the organisation plans for its next chapter of growth and innovation in support of at-risk young people. Chris Freel (lead image), CEO of UnLtd, will be leaving the organisation in February 2024, having led UnLtd since 2017. […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Reddit’s annual Recap report has revealed the issues and moments that captured Australia’s collective mind over 2023 with, naturally, the Matildas featuring high on the list. The inaugural Australia-hosted Women’s World Cup saw Aussies glued to the footy (or, indeed soccer) with one enterprising user capturing the moment that Cortnee Vine scored the winner against […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Spikes Asia has revealed its 2024 Jury line-up today. The 93 industry experts from across 18 markets represent APAC’s leading talent from a diverse range of disciplines. 2024 sees the highest representation from brands, including Budweiser, Procter & Gamble, Unilever and, for the first time, Adidas, AXA Asia, Burger King, FWD Insurance, PepsiCo, Suntory and […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]