B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • Anthony Albanese
  • oOh!Media
  • WPP
  • Thinkerbell
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Brands Must Deliver Personalised Marketing To Excel In 2023
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Partner Content > Brands Must Deliver Personalised Marketing To Excel In 2023
Partner Content

Brands Must Deliver Personalised Marketing To Excel In 2023

Staff Writers
Published on: 11th May 2023 at 6:00 AM
Staff Writers
Share
5 Min Read
Black woman, office and smartphone call at desk with marketing client for feedback, writing report and notes for advertising agency. African girl, digital marketer working and planning SEO strategy
SHARE

Personalised marketing works. A staggering 86 per cent of customers have said that personalised experiences across different touchpoints would likely increase their loyalty to a brand.

Perhaps more concerning is that two-thirds of those customers said that they would quit a brand if their experience isn’t personalised.

Creating and deploying personalised multichannel marketing used to be a slog and require huge resources. Of course, getting it right would pay dividends. Brands can expect eight times the return on marketing spend and a sales boost of 10 per cent, but only if the campaign was planned and deployed correctly.

This changing expectation of brands cuts across sectors and verticals. For example, just 38 per cent of consumers say that credit card providers deliver a good customer experience. But, when it comes to telecom providers and insurance companies, as few as 18 and 11 per cent say they get a good experience, respectively.

However, industry-leading martech provider Acoustic makes multichannel leg work a thing of the past, enables your team to do more with less, and breaks down marketing silos.

Why Your Marketing Needs To Be Multichannel

Economic uncertainty is set to be a feature of 2023 with cost-of-living pressures squeezing consumers’ budgets and businesses looking where they can cut marketing budgets. This means marketers must be ready, and able, to do more with less. Otherwise, they risk losing out on customers — making the economic situation even more challenging.

Customers are becoming increasingly savvy with, and demanding of, the marketing communications they receive. In a recent study, 69 per cent of consumers said that most companies they dealt with needed to improve their customer experience — in 2019, that stood at 35 per cent.

In the coming years, with more digital natives entering adulthood, customers will only become more demanding. More than half of all consumers have stopped doing business with a company because it did a poor job of personalising their experience. But among Gen Z, that number is as high as 63 per cent.

If a brand can use behaviour-based signals to create a seamless customer experience across a multitude of touchpoints — and more than half of customers engage with three to five channels during each purchasing journey — then their campaigns will be far more likely to convert interest into sales.

How To Create Great Communications Without Great Workloads

Small and large marketing teams are facing similar impositions on their time. They are expected to be continually iterating, delivering deeper and more meaningful connections with customers regardless of resource changes.

Within businesses, these demands can lead to departments becoming more isolated and focused on their individual roles, rather than thinking as a team. This siloed approach fails to deliver the seamless experiences that customers now not only prefer but expect.

However, no-code composing solutions, such as Acoustic’s, can help brands create excellent marketing communications — regardless of their size or capabilities.

With Acoustic, brands can easily compose personalised campaigns to engage with consumers at each stage of the funnel, from awareness to action. As a result, marketers can become more independent, efficient and effective — helping improve productivity and reducing unnecessary expenses.

In 2020, Hay Group relaunched its Hay-as-a-Service product to Shaype. The platform allows companies to build unique financial experiences faster, smarter and with more confidence. This required the company to reposition the service to a large and complex audience of customers, partners, suppliers, industry bodies, investors, regulators and more. As a result, they needed a martech stack that could handle the complexity.

Acoustic allowed the team to achieve a remarkable campaign open rate of 72 per cents and a click-through rate of 29 per cent, while also achieving a delivery rate of 97 per cent on its first campaign with the Shaype domain.

These remarkable results demonstrate that for brands communicating with customers in 2023, Acoustic is the tool that can unleash marketing teams to deliver better-than-ever results for brands than ever before.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: acoustic
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Emboldened, Emotional & Inspired – Cairns Crocodiles Masterclass, Presented By News Australia, Tug The Heartstrings
16/05/2025
TV Ratings (15/05/2025): Women’s State Of Origin Game 2 Pulls Nearly Twice The Viewers Of AFL Clash
16/05/2025
Nine Hails “A Great Day For Investigative Journalism” As Ben Roberts-Smith Loses Defamation Appeal
16/05/2025
Keep Left Updates Earned Media Impact Score Platform
16/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?