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B&T > Advertising > Big Media’s Big Advertising Problem
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Big Media’s Big Advertising Problem

Staff Writers
Published on: 10th November 2014 at 9:14 AM
Staff Writers
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Big media has been under the weather lately. But investors may not be correctly diagnosing its symptoms.

Weakness in TV advertising was a focus of investors last week, as media companies reported third-quarter earnings. From Discovery Communications to Walt Disney, each was grilled on its outlook. The chatter on Wall Street is that the shift in spending toward digital, and specifically mobile platforms, is the reason for TV’s woes. As evidence, many cite strong growth at companies like Facebook.

While digital platforms are indeed getting a bigger piece of the pie, they don’t appear to be eating too much into TV’s slice. For media companies, a cyclical rather than secular shift may be playing a more dominant role at the moment.

For the full read, click here. 

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TAGGED: Family Feud, Hardie Grant, Marketing to Women, Online ads, Shopping, YouTube
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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