B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Bauer Wields Axe As 60 More Jobs Go
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Bauer Wields Axe As 60 More Jobs Go
Media

Bauer Wields Axe As 60 More Jobs Go

Staff Writers
Published on: 5th May 2020 at 7:28 AM
Staff Writers
Share
2 Min Read
SHARE

Bauer is continuing its cost-cutting spree with 60 redundancies and a further 16 employees stood down on Monday.

It comes just three days after the $40 million sale of the Pacific Magazines business to Bauer Media went through.

Sources close to B&T confirmed the job losses, adding that it is all”very sad”.

Production of Pacific Magazine titles Men’s Health and Women’s Health will also be temporarily stopped.

It follows yesterday’s rumours that many more Pac Mag titles would be axed, according to former mag boss Deborah Thomas.

The road to the merger has not been an easy one, and it appears things will continue to get messier.

There had been questions over whether or not the deal would actually go ahead since the ACCC approved it, with Bauer reportedly angling for a lower price.

It was also revealed Bauer stopped the use of freelance journalists and suspended staff expense claims days before the final completion of the sale was due to go ahead.

The cost-cutting measures coupled with the decision to close Bauer’s New Zealand arm and reports its bought EY onboard to review the business locally cast plenty of doubt over whether Bauer would go ahead with the deal.

Seven West Media’s Pacific Magazines then took Bauer Media to court, in an effort to ensure the deal goes ahead at the agreed price.

And then came COVID-19.

Due to the impact of COVID-19 in Australia, and the correlated decrease in advertising revenue, Bauer temporarily suspended the print publication of certain titles a proposed a business restructure. 

The proposal meant that 70 Bauer staff were made redundant and a similar number stood down.

 

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Bauer Media, Pacific Magazines
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?