Former Mag Boss Expects Bauer To Axe Pac Mag Titles

Former Mag Boss Expects Bauer To Axe Pac Mag Titles

A former magazine boss says she foresees Bauer Media closing several Pacific Magazine Titles following the formal closure of the deal last Friday.

Last Friday, Bauer Media and Seven West Media’s Pacific Magazines finally sealed the $40m deal after weeks of speculation the sale had fallen through amid the coronavirus crisis.

And now, ex-magazine titan Deborah Thomas says she expects some Pac Mag titles to go under the new ownership, she told The Australian.

The deal, which was struck in October last year, appeared to be on the rocks for a few months as Bauer struggled under the weight of the coronavirus pandemic which saw advertising revenue wiped out.

With Bauer quickly needing to cut costs, Thomas says she tips the saving measures to come from shutting down some Pacific Magazines titles, most likely those that are similar to mags in Bauer’s stable.

She told The Oz: “There would have to be titles in the Pacific portfolio that may be shut down in the same way that they’ve shut down the four at Bauer during this period where the advertising dollar is just not happening.”

Thomas, who is a former editor of Bauer’s The Australian Women’s Weekly, couldn’t say which titles may close, but that it might not be just a financial decision. She said it may also come down to contract details, especially when it comes to licensing deals with international owners of the titles.

It’s been a hard few months for Bauer and the wide magazine industry, which was already struggling before the coronavirus pandemic.

Just recently it was also revealed Bauer stopped the use of freelance journalists and suspended staff expense claims days before the final completion of the Pac Mags sale was due to go ahead.

The cost-cutting measures followed the decision to close Bauer’s New Zealand arm and reports it bought EY onboard to review the business locally.

And, last Wednesday it was revealed due to the impact of COVID-19 in Australia, and the correlated decrease in advertising revenue, Bauer is set to suspend the print publication of certain titles and to restructure parts of the business. The proposal means that 70 Bauer staff will be made redundant and a similar number stood down.

 

 




Please login with linkedin to comment

Bauer Media Pacific Magazines

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]