Study: Unconventional Ads Lead To Better Results Across The Board
Does your talent agency have talking bears, singing piranhas or bearded ladies…
Fox News & Dominion Settle For $1.1Bn In Defamation Lawsuit Over Election Lies
This bumper defamation payout confirms the pen is, indeed, mightier than the…
“That’s Wild!” Google Shares Plunge As It Emerges Samsung Considers Bing Swap
It would appear Google's joined the Penrith Panthers & Taylor Swift's love…
AI & Machine Learning Just Won YouTube An Emmy
AI & machine learning now sashaying on the Emmy red carpet. Still…
“The Music Industry Is Forever Changed” – Artist Uses AI To Clone Drake & The Weeknd’s Voices
Think all songs sound the same these days? Prepare for mediocrity overload…
EA Sports Launches New Brand Identity, Via Uncommon
Confused by this story? Ask your deeply annoying 13-year-old nephew to explain.
Chinese Ad Agency Ditches Outsourced Copywriters For Generative AI
That's it folks, the gig is up. We'll see you all at…
Twitter Users Can Now Offer Subscriptions To Content
Elon seems determined to turn a buck out of this bastard so…
Vape Purveyor Juul Labs Settles Lawsuits Alleging It Targeted Advertising To Teenagers
Do you regard vaping alongside the man bun & $14 schooners as…
Judge Sanctions Fox News For Withholding Evidence In Dominion Defamation Case
The judge presiding over the Dominion Voting Systems defamation lawsuit against Fox…
Musk: Advertisers Returning To Twitter
Elon Musk has said that most advertisers have returned to Twitter despite…
ADMA: Proposed Privacy Act Change Would “Likely Obliterate” All Marketing
There's spicy headlines and then there's this triple chilli vindaloo with extra…
Why Is OOH Bucking The Declining Ad Spend Trend?
Here, B&T investigates outdoor's compelling case for agencies. Yet, sadly, no sign…
Francis Coady Departs As Havas Media Group CMO
Francis Coady quits as Havas Media CMO. The swan decanter & silver…
“You Could Take A Piss Next To Somebody With 25 Million Followers!” Canva’s Guy Kawasaki On SXSW Sydney
Who's getting excited for SXSW Sydney? It's just like the Easter Show…
Meta Plans To Commercialise Generative AI Tools For Advertisers
As Mark forlornly declares, "How can we get the share price up?"…
Monash Professor: TikTok Symptomatic Of Wider Social Media Problems
B&T's chatting with a Monash Professor on TikTok's Australian woes. And, alas,…
Hotwire Global CEO: Marketing & Comms Cannot Sit On Sideline With AI
Hotwire supremo says marketing & comms can't sit on the sideline with…
Sportsbet CEO: Balance Needed For Gambling Ads On Free-To-Air TV
B&T has no concrete views of the damage of online sports betting…
Tabcorp CEO: Gambling Ad Proliferation Has Gone Too Far
Tabcorp boss declares there are too many gambling ads. Well, too many…
Musk Changes Twitter Logo To Dog Meme Despite Facing $380bn Dogecoin Lawsuit
If anyone deserved a Stilnox, a Horlicks and a Blackmores Sleep Sound…
UFC & WWE To Merge, Forming $30bn+ Entertainment Company
In what could best be described as an uppercut & roundhouse kick…
Albo Signs Off TikTok Ban On Federal Government Devices
Federal government bans TikTok on government devices. Says the spring rolls at…
Distilling A Digital-First Campaign With Jack Daniel’s & Yahoo Creative Studios
We love a Jack Daniel's here at B&T. We love it how…
Digital Out Of Home Is Growing, But It Isn’t Out Of The Woods Just Yet
B&T a lucky attendee at last week's Powering DOOH conference. Luckier still…
Pepsi Gets Retro-ish Rebrand And People Aren’t Mad
B&T concedes that we're big fans of the new Pepsi logo. And…
US Introduces Bill Aimed At Stifling Facebook, Google & Amazon’s Ad Businesses
If there are two things the US doesn't appear to have any…
AI-Powered Brand Safety Controls Are Coming To Facebook & Instagram
Admittedly, there was a lull between the Terminator films and mainstream AI,…
News Corp Boss Claims “Activist” Athletes Hurt Sports When Rejecting Mining Or Energy Sponsorships
News Corp's Michael Miller has blasted "activist" athletes. One can safely assume…
Disney Cans 50-Strong Metaverse Division
Disney appears to have lost all faith in the metaverse. Grave doubts…
What Would A TikTok Ban Do For Ad Dollars?
TikTok - totally harmless social media or evil tool of vile despot…
Climate Activists Lodge ASIC Complaint Over “Misleading” Comments At ANZ AGM
Not to underestimate the importance of their work, but they're a very…
AANA RESET: Advertising To Changing, Smarter Consumers In Challenging Times
B&T attended the AANA's RESET conference last Friday. And, as you'll read…
Canva Is Going After Enterprises & Agencies With New Collaboration Tools
B&T's chatting with Canva's CMO, Zach Kitschke. Unfortunately, Melanie was too busy…
ACCC Considering Greenwashing Complaint Against Etihad’s “Net Zero By 2050’ Ad Claims
Major airline in strife over green claims. While we're at it, B&T'd…
Lindsay Lohan, Jake Paul & Soulja Boy Sued Over Illegal Crypto Promotion
Crypto's much like Peter Dutton & groups of men holidaying in Phuket…
High-Attention Media Platforms Can Boost Creative Effectives By 75%: ACA Report
Is there shuffling of feet & chin scratching when clients ask about…
ABC Staff Strike Continues, Management Showing “No Respect” For Union Members
Ita Buttrose manning the water cannon (well, the garden house, anyway) as…
OpenAI Reckons ChatGPT Can Almost Definitely Make You Redundant
Worried a robot is coming to take your job? You'll be gulping…
