Marketers Who Use First-Party Data Are Smashing It, Other Marketers Not So Much
Marketers have long relied on third-party data for their data-driven marketing efforts.…
IAB Australia Appoints Lisa Walsh To Director Of Research
IAB Australia has appointed Lisa Walsh, one of the industry’s most experienced…
Most Aussies Prefer Free Ad-Sponsored Content Rather Than Paying For It: IAB
A comprehensive new IAB study conducted across 24 countries has revealed that…
Online Ads Hit $1.15 Billion for March Says IAB
Mobiles aren't just great for calling your mum, they make excellent ad…
Winners Announced For IAB Australia’s Creative Showcase
Sydney’s Leo Burnett has secured first place in IAB Australia’s Creative Showcase…
Exponential Hires Another Two For Its Aussie Team
Exponential Interactive, one of the largest leading global providers of digital advertising…
Exponential Launches New Video Formats
Exponential Interactive, one of the largest leading global providers of digital advertising…
New Research Shows We’re Increasingly Looking At Our Phones & The Ads
New research says marketers are thankfully moving on from just banner ads…
Adapt or Die: Time To Face Media’s New Normal
Tyler Green argues media players that don't adapt will die. By that…
Webling Interactive Wins IAB Creative Showcase Round 9.4
Sydney-based agency, Webling, Interactive has taken top honours in IAB's Creative Showcase…
There’s No ‘One Size Fits All’ In Marketing To Millennials
People now just stare at their phones all the time and get…
Adap.tv Appoint New Programmatic Director
Adap.tv has appointed Yasmin Sanders as senior director of programmatic TV, based…
Programmatic Will Expand This Year, says Millward Brown
Millward Brown takes a look at what's going to happen in digital…
Second-Screen Ad Synching Set to Soar in 2015
Consumers can expect to see more linked messages in 2015 says Millward…
Brand New Media Announces Four Key Appointments To Expanding Sales Team
Luke Bussell, Jo Sutcliffe, Sam Wilkinson and Jose Da Silva join the…
VML Wins At IAB Creative Showcase With Rip Curl Campaign
VML Australia has taken top honours in Round 9.3 of IAB Creative…
Millward Brown Appoints Patrick Fry as Director, Millward Brown Vermeer
Research house Millward Brown has appointed Patrick Fry as director at its…
Brand New Media Appoints Commercial Director & Partnership Director
Simon Hopkins and Peter Moore take on new roles at the brand-driven…
Exponential And XE.com Form Exclusive Partnership For In-App Monetisation
The partnership enables online foreign currency resource XE.com to monetise its in-app…
Surfing Australia Teams With Brand New Media To Launch Surfing Show
The show, mySURF.tv, will air on ONE.
MCN and AOL to Pilot Industry’s First Integrated Programmatic Private Marketplace for TV
AOL Platforms and MCN plan to pilot the media industry’s first integrated…
Australian Online Video Market Still Growing
The second State of the Video Industry Report provides further evidence the…
Adap.tv Appoints New Sales Director ANZ
Deshan Kumar has been appointed sales director for Australia and New Zealand.
Nielsen Wins IAB Audience Measurement Tender
Nielsen beat GfK and the three year contract will begin on January…
M&C Saatchi Win IAB’s Creative Showcase Round With “Where’s My Wallet?” Campaign
An interactive game that had users searching the city for one of…
Soap Creative, JWT Australia and M&C Saatchi win Gold at IAB MIXX Awards
Several Aussie agencies have picked up gongs at the awards in New…
Digital Advertising Storms Ahead in Australian Market
Digital advertising has continued its exceptional growth trajectory in Australia.
Creatives: Don’t Be Afraid of Being Effective
Effectiveness is taking on creativity in the accolades department according to Millward…
IAB Shortlists Nielsen and GfK for Audience Measurement Tender
The two companies were chosen from a short list of four after…
Millward Brown Vermeer Launches in Australia
Millward Brown has announced the Australian launch of its global marketing consultancy…
IAB Australia Board Elects New Chairman
Ed Harrison, CEO of Yahoo7, has been elected chairman of the IAB…
Exponential Interactive Appoints New Mobile Specialist
With the IAB figures showing mobile advertising is increasing, Exponential thought they…
