New Research Indicates Agencies Are Increasing Focus On Video Advertising
Report finds video advertising on the rise. However, Ted's Cameras not reporting corresponding increase in tripod sales.
Report finds video advertising on the rise. However, Ted's Cameras not reporting corresponding increase in tripod sales.
IAB Australia today announced Playground xyz and Are Media (formerly Bauer Media) as the winners of its inaugural IAB Au...
Nick Randall appointed Impact's APAC director of customer success & operations. B&T certainly wishes him every success.
Impact has announced the acquisition of ACTIVATE, an SaaS platform in the influencer industry. The acquisition, effectiv...
Magnite (NASDAQ: RUBI), the largest independent sell-side advertising platform, debuts today following the merger betwee...
The IAB has expanded its board. B&T understands that to be senior management, not a larger implement for ironing shirts.
IAB Board members forced to tuck their Australians inside a copy of The Guardian following this announcement.
Omny Studio, creators of the on-demand audio publishing platform for broadcasters and enterprise podcasters, has entered...
Fueled by strong growth in both video and native/in-feed, digital advertising revenue hit $2.2 billion for the September...
Exponential, a digital advertising intelligence platform providing brands with advertising solutions globally, recently ...
Marketing analytics consultancy Analytics Partners has described the notion that TV advertising is more effective than d...
Gai Le Roy officially appointed IAB Australia CEO, on top of getting the pick of the spots in the staff car park.
Exponential has strengthened its ANZ sales team which, B&T assumes, means recruitment, not sending them to the gym.
Sometimes an entire story can be encapsulated in a single headline. As B&T proves here.
Digital transformation business APD has announced the appointment of Chris Butterworth as its Australian head of digital...
Programmatic advertising player MediaMath has announced an integrated set of initiatives designed to advance the next ge...
Digital advertising company Exponential Interactive has released a new video advertising solution which measures perfor...
Marketers have rekindled their romance with general display, but no word on whether Tinder or Bumble played a part.
Cam King appointed chair of IAB Australia’s board, but insists he won't be bringing the meeting's finger sandwiches.
Impulse Screen Media has made the un-impulsive choice of entering Asia. Terrible joke - it's a Monday.
Australian online advertising expenditure continues to grow, recording a seven per cent year-on-year increase, with tota...
AI advertising company GumGum has announced an expansion of its Australian operations, adding new personnel, delivering ...
Do you find the whole process of purchasing ad technology baffling? Find clarity with these new guidelines.
Rohan Creasey forced to double Christmas gift giving spend after getting a damn promotion at the most inopportune time.
GumGum unveils a host of new publishers to its network, which could leave many with something to chew on.
B&T's calling this a top industry initiative that everyone should be involved in. Although we probably won't ourselves.
Does your agency have an official staff cricket team with matching uniforms? As sad as that is, you should enter this.
The media and marketing industry swapped sales for sails (and Kwells) last Friday, all in the name of a good cause.
IAB Australia has announced it has been working with major Australian publishers, agencies and tech vendors to impleme...
Do you lock yourself in the toilets when a colleague comes collecting for a charity? Prepare the 'engaged' with this.
The IAB/PwC Invalid Traffic Report is in & we know what you're thinking - "boring", right? OK, in parts it is a little.
NGEN has continued its fine tradition of fierce competition with its NGEN Charity Cup, holding dodgeball competitions in...
Marcus Betschel adds to IAB's impressive list of chairs. As in human ones, not some tacky leatherette divan from IKEA.
IAB announcea new chairs... as in new board members. We didn't mean to suggest it had a new Chesterfield or a fauteuil.
Signal has announced the industry’s first and only customer identity solution to offer instant customer recognition an...
Customer identity software provider Signal has announced it has partnered with with Tapad, a provider of unified, cross...