Digital transformation business APD has announced the appointment of Chris Butterworth as its Australian head of digital product and strategy.

Based in Melbourne, Butterworth (pictured above) will be responsible for building on APD’s owned media team, growing its range of services and developing cross-channel products.

Butterworth joins APD from Reprise Digital, where he was most recently head of strategy and insights.

He brings more than nine years’ experience to APD across digital channels covering design, development, SEO, content, analytics, UX and strategy.

APD Australia CEO Scott Player said: “Chris’ extensive cross channel experience made him the natural choice to lead our digital product and strategy growth plans.

“His dynamic approach to team management will support him well, as he builds on our market successes to date and enable him to support our continued push to deliver clients the most sophisticated level of single point service possible.”

Commenting on his new role, Butterworth said: “I’m delighted to be working with an accomplished leadership team for whom I have a great deal of respect.

“The breadth of marketing, development and consulting capability at APD, combined with the streamlined structure of the business, also enables the type of cross-channel collaboration that makes truly exciting work possible.”

Butterworth is the latest senior appointment for APD, with other leadership roles being filled over the last four months, including Kerry Boys (head of strategic operations), Keith Dodds (director of business consulting), Greg Skinner (head of experience design), and Stuart Oliver (head of sales).