B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • B&T Women in Media
  • WPP
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Meta
  • ARN
  • AI
  • DDB
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: APD Australia Appoints New Head Of Digital Product & Strategy
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > APD Australia Appoints New Head Of Digital Product & Strategy
MarketingTechnology

APD Australia Appoints New Head Of Digital Product & Strategy

Karen Terranova
Published on: 12th July 2018 at 10:34 AM
Karen Terranova
Share
2 Min Read
SHARE

Digital transformation business APD has announced the appointment of Chris Butterworth as its Australian head of digital product and strategy.

Based in Melbourne, Butterworth (pictured above) will be responsible for building on APD’s owned media team, growing its range of services and developing cross-channel products.

Butterworth joins APD from Reprise Digital, where he was most recently head of strategy and insights.

He brings more than nine years’ experience to APD across digital channels covering design, development, SEO, content, analytics, UX and strategy.

APD Australia CEO Scott Player said: “Chris’ extensive cross channel experience made him the natural choice to lead our digital product and strategy growth plans.

“His dynamic approach to team management will support him well, as he builds on our market successes to date and enable him to support our continued push to deliver clients the most sophisticated level of single point service possible.”

Commenting on his new role, Butterworth said: “I’m delighted to be working with an accomplished leadership team for whom I have a great deal of respect.

“The breadth of marketing, development and consulting capability at APD, combined with the streamlined structure of the business, also enables the type of cross-channel collaboration that makes truly exciting work possible.”

Butterworth is the latest senior appointment for APD, with other leadership roles being filled over the last four months, including Kerry Boys (head of strategic operations), Keith Dodds (director of business consulting), Greg Skinner (head of experience design), and Stuart Oliver (head of sales).

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: apd, APD Australia
Share

Latest News

AON Kicks Off Major Global Creative & Media Shake-Up
02/07/2025
AI Adoption Is Surging In Australia But Does It Risk ‘Dehumanising’ Us?
02/07/2025
TV Ratings (1/7/25): Wimbledon Serves Up Quite The Audience
02/07/2025
Qantas Hit By Major Cyber Attack At Call Centre
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?