IAB Australia has announced the appointment of Guardian Australia to the IAB Board, effective immediately.

The company will be represented by Guardian Australia’s director of commercial operations, Tereza Alexandratos and managing director, Dan Stinton.

Guardian Australia is already involved in IAB Australia as members of the IAB Audience Measurement Council and has indicated its intention to become involved in other Councils including ad effectiveness, audio, data and standards and guidelines.

Guardian Australia director of commercial operations, Tereza Alexandratos (featured image) said: “IAB plays a vital role in creating a healthy digital advertising ecosystem for consumers, advertisers and publishers.

“Guardian Australia will leverage its local and international experience in quality content to make a positive contribution to the Board and local digital advertising.

“Our unique perspective will be an asset to industry conversations.”

Guardian Australia managing director, Dan Stinton said: “Guardian Australia has grown significantly over the last six years.

“We now reach one in five Australians with our quality, independent journalism and have built a substantial advertising business – the time is right for us to join the IAB board.”

Pedestrian Group CEO and chair of IAB Australia, Matt Rowley commented: “We are delighted to welcome Guardian Australia to our Board and look forward to the value their alternative approach and global experience will bring to our activities.”

Gai Le Roy, IAB Australia CEO noted that Guardian Australia has been particularly focused on advocating for a more transparent advertising ecosystem, and increased innovation in digital advertising technology, both important issues to the IAB.

Le Roy said: “The Guardian has been heavily involved in IAB UK and we see considerable opportunity for Guardian Australia to engage across a broad range of industry-shaping activities.

“The organisation’s recent experience with the GDPR framework means it will also be well positioned to offer insights and experience to the local industry.”

Launched in Australia in 2013, Guardian Australia has established itself as one of the leading news publishers.