Rubicon Project And Telaria Rebrand To Form Magnite

Rubicon Project And Telaria Rebrand To Form Magnite
SHARE
THIS



Independent sell-side advertising platform Magnite has launched today following the merger between Rubicon Project and Telaria in April 2020.

Magnite unifies Rubicon Project’s expertise as a scaled programmatic exchange and Telaria’s leading CTV capabilities to better connect publishers with thousands of buyers and brands. The company’s omnichannel advertising platform enables publishers to monetize across all auction types and formats including CTV, desktop display, video, audio, and mobile.

“We are excited to have over 600 people across 15 countries come together as Magnite as we start the incredible journey ahead,” said Magnite President & CEO Michael Barrett.

“Uniting our rich technology, experience and partnerships under the Magnite brand brings us closer to being an essential partner for publishers and buyers. Now, more than ever, our industry needs an independent alternative to the walled gardens. At Magnite, we believe that collaboration is the path to a thriving ecosystem that works for everyone.”

Magnite’s commitment to community-driven, open solutions empowers publishers to manage their inventory and revenue on their terms. And because the company doesn’t own any media interests, it can provide unconflicted guidance to publishers paired with exceptional client service. In addition, Magnite makes it easy for buyers to connect efficiently to global audiences across every channel and format.

The company also announced that its ticker symbol on the Nasdaq Global Select Market will change to “MGNI” from “RUBI.” Trading under the new ticker symbol will begin at the open of the market on Wednesday, July 1, 2020. No actions are needed from the company’s current stockholders relative to the ticker symbol change.

Magnite is dedicated to improving the vibrancy and longevity of the advertising ecosystem. Collaborating with leading publishers, global brands and buyers, and technology peers is central to that effort. The company is pleased to launch with the support of a variety of industry leaders:

 

Please login with linkedin to comment

Rubicon Project telaria

Latest News

Change Your Plans. Your Audience Already Did
  • Opinion

Change Your Plans. Your Audience Already Did

Is it too early to start planning your holiday campaigns? Definitely not, argues Pinterest CMO Andréa Mallard in this piece. Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach […]

Opinion

by B&T Magazine

B&T Magazine
The Key To Understanding Your Competitors
  • Opinion

The Key To Understanding Your Competitors

Do you love to prank call your competitors in a phoney Turkmenistan accent? Well, there's some top tips here for you.

Opinion

by B&T Magazine

B&T Magazine
Stateside Sports Selects Emarsys For CDP Technology
  • Technology

Stateside Sports Selects Emarsys For CDP Technology

Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.