IAB Australia has announced that Cameron King will chair its board, effective immediately.

King, who is currently managing director of digital revenue at News Corp Australia, will serve as chair at IAB Australia until News Corp’s board chair tenure ends in September 2018.

He replaces outgoing chair Nicole Sheffield, who announced her resignation from News Corp in February this year.

Libby Minogue, executive general manager of media and content at REA Group, has been appointed to the newly created role of deputy chair on IAB Australia’s board.

The position of deputy chair has been introduced to add additional depth to the board and to help manage increased IAB Council activity and output.

Commenting on his new role, King said: “I’m looking forward to continuing Nicole’s work in driving forward a number of important initiatives that impact IAB members, including measurement, standards and transparency, and working with Libby and the rest of the talented and supportive IAB board.”