Impulse Screen Media (ISM), an advanced machine learning and visual intelligence company, has completed the first stage of its international roll-out, expanding its operations to Singapore, Thailand and Indonesia.
The company uses its proprietary technology to constantly monitor visual and audio TV content in order to provide real time insights to brands to optimise digital media placements, measurement and attribution.
ISM co-founder and CEO Paul Garrity said, “This is a milestone for our Australian start-up and will give brands across the region access to the real-time media insights that our technology provides.”
“As more and more consumers are multi-screening across different devices, brands are realising the significant improvements in consumer engagement and metrics that our technology enables.”
ISM has deployed its technology in data centres in Singapore, Bangkok and Jakarta and is currently in advanced beta testing of its solution with partners and clients in each region.
In Australia, the company operates within seven regional data centres and its technology is integrated into Google AdWords, Google Analytics, GoogleDBM, GoogleDFP, AppNexus, MediaMath, Adobe Advertising Cloud, One by AOL, Pocketmath and The Trade Desk.
Impulse Screen’s technical solution uses key-words or TV image content (including weather and other metadata) to trigger cross-media digital advertising to leverage TV ad spots or TV content.
For example, an on-line dating brand could trigger search, social and display ads to run during an episode of The Bachelor or an outdoor wear brand could trigger ads for water proof clothing if wet weather is forecast.
Similarly, a brand could also trigger a paid search or display campaign immediately as its own TV ad spot runs. The company’s proprietary technology also powers advanced analytics and attribution reporting.
Since launching its first AdSync+ product in 2015, more than 200 users of ISM’s technical platform have completed over 1000 co-incidence marketing campaigns for more than 250 brands including Telstra, Woolworths, Qantas, Westpac, McDonalds and Toyota.
TV sync ad campaigns take place in the DSP which means brands apply their regular measurement tools to directly track effectiveness and uplift and has been proven to uplift CTR by over 100 percent, improve campaign ROI by over 20 percent and improve specific advertising outcomes – increasing downloads of an app by over 500 percent.
