Omny Studio Partners With Rubicon Project To Harness The Power Of Programmatic

Omny Studio Partners With Rubicon Project To Harness The Power Of Programmatic
SHARE
THIS



Omny Studio, creators of the on-demand audio publishing platform for broadcasters and enterprise podcasters, has entered into an agreement with Rubicon Project, the global exchange for advertising.

The collaboration will expand Omny’s video monetisation options in order to deliver industry-standard video pre-roll ads across podcast listens on the web.

Omny Studio head of business development Mitch Secrett said: “By tapping into premium video ad inventory, we can now maximise the revenue potential for our podcast publisher’s web traffic and connect more advertisers with highly engaged podcast consumers.

“We’re excited to work with Rubicon Project, a leader in this space, to offer this additional revenue stream as a turn-key solution for our customers.”

Omny Studio customers can connect their podcast with Rubicon Project’s premium video advertising marketplace to open-up an additional revenue stream from their on-demand audio content.

Video advertising can be enabled as a skippable or non-skippable pre-roll for Omny Studio’s embedded podcast players on both desktop and mobile.

Targeting is available by user’s location, network, show and associated episode and show metadata.

Every publisher that opts into the service will also be able to customise the types of advertisers they wish to include, specify a floor-price and set their ideal ad length.

Rubicon Project Country Manager ANZ Rohan Creasey said: “Podcasting is Australia’s fastest growing on-demand audio medium, which means an increasing number of advertisers are keen to connect with engaged listeners.

“This collaboration will enable brands to leverage video advertising inventory via Omny’s embed players; a simple and cost-effective way to create value for advertisers and publishers alike.”

The ability to run pre-roll video ads on Omny’s embed players is available today for all Omny Studio customers around the globe.

Omny and Rubicon Project aim to extend the integration to include programmatic audio podcasts ads in 2019.

Contact sales@omnystudio.com for more information.

Please login with linkedin to comment

omny studio Rubicon Project

Latest News

CRA Chief Ford Ennals Announces Refresher For Radio Company
  • Media

CRA Chief Ford Ennals Announces Refresher For Radio Company

CRA chief executive officer Ford Ennals (pictured) announced today a renewed strategic direction for the peak radio industry body, with a greater emphasis on the digital audio market along with supporting its members to grow commercial radio advertising revenue. “We are experiencing strong growth in digital audio so it’s timely for CRA to have a […]

AWS’s Curiosity Kid Campaign Is A Heartwarming Tribute To Small-Scale Success
  • Campaigns

AWS’s Curiosity Kid Campaign Is A Heartwarming Tribute To Small-Scale Success

Amazon Web Services (AWS) has launched its first Above the Line (ATL) brand campaign after a decade of being in Australia, with the feel-good ‘Curiosity Kid’ ad series showcasing the many brands using its services. The campaign, which launched on August 7, highlights how AWS can be used for innovation by local businesses, demonstrating a […]

What Aussie Brands Can Learn From Global Lessons In Sustainability Engagement
  • Opinion

What Aussie Brands Can Learn From Global Lessons In Sustainability Engagement

In this guest post, Stu Wragg (lead image), chief strategy officer at Herd MSL, takes a look at global brands getting the sustainability message right and the lessons Aussie brands can learn along the way… The need to address increased consumer and employee interest in the environmental and social action of business is clear to […]

Opinion

by B&T Magazine

B&T Magazine
SOCA Welcomes Two New Senior Hires In Farah Alias And Neil Martin
  • Marketing

SOCA Welcomes Two New Senior Hires In Farah Alias And Neil Martin

Significant Other Creative Agency (SOCA) has brought on two senior hires, with Farah Alias joining as partnerships director and Neil ‘Marty’ Martin jumping into a dual head of art role. Alias (pictured, right) brings with her a wealth of senior international experience and knowledge from DDB & BBDO Singapore, Wunderman Thompson, and most recently Rare. […]

Ogilvy NZ Lands Partnership With Breast Cancer Foundation NZ
  • Marketing

Ogilvy NZ Lands Partnership With Breast Cancer Foundation NZ

Ogilvy NZ has been appointed as the new creative and strategy agency for Breast Cancer Foundation NZ. BCFNZ chief executive Ah-Leen Rayner said the Ogilvy team presented a new direction for the foundation with a strong focus on reaching Maori and Pasifika women who were over-represented in breast cancer statistics. “Ogilvy’s approach acknowledged our current […]

Claxon Bags CarExpert Partnership For Creative And Media
  • Marketing

Claxon Bags CarExpert Partnership For Creative And Media

Australian new car website, CarExpert.com.au has appointed independent growth agency Claxon as its creative and media agency after pitches from a slew of other agencies that included HERO and DDB. Claxon will be handling the creation of a new national TVC campaign and the associated media account working closely with shareholder, Seven West Media to […]

InsideOut PR Wins Prestige InHome Care Account
  • Media

InsideOut PR Wins Prestige InHome Care Account

Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]