Exponential Unveils Performance-Based Video Advertising Solution

Shot of a young attractive businesswoman working late at night in a modern office
SHARE
THIS



Digital advertising company Exponential Interactive has released a new video advertising solution which measures performance metrics through multi-touch, last-view or other performance attribution models.

VDX Connect allows brands to reach consumers with interactive video messaging at scale across various ad formats.

The solution also includes features that are specifically designed for the needs of marketers in key vertical industries like travel, finance, fast-food and auto.

These features include image galleries, menus, dynamic maps and reward programs that have been specifically designed to guide the consumer through the entire journey and assist in the decision-making process.

Exponential director of global sales strategy Tyler Greer said, “We know from talking to our clients in Australia and New Zealand that there is a real appetite in the market for accountable video advertising solutions.

“VDX Connect addresses this by offering marketers a performance-driven solution at scale that is tied to verified performance metrics.”

Adding, “The great news for marketers is that VDX Connect can be used to reach customers across the entire marketing funnel and takes viewability and reach to new levels.”

According to IAB Australia and PwC’s latest Online Expenditure Report for the first quarter of 2018, video advertising is up 38 per cent year on year at $320 million for the Jan-March quarter; this represents a very significant 42 per cent of total display advertising revenue.

With video advertising taking a larger share of online advertising, VDX Connect has been designed with flexibility and accountability.

The new solution includes a blend of in-frame and expandable video formats for mobile, desktop and in-stream, optimised to meet an advertiser’s campaign goals.

Impressions for VDX Connect are sold on a Cost Per View (CPV) model and report time in-view based on an in-view standard of five seconds on mobile devices, 10 seconds on desktop and 15 seconds for in-stream.

While sold on a CPV basis, campaigns are optimised based on Cost Per Action performance goals.

VDX Connect launches in Australia and New Zealand today, but has already been trialed in the United States by many advertisers including CDW, a provider of technology products and services for business, government and education.

According to CDW’s manager of digital strategy Jeff Kahn the solution has supported their sales efforts in the US market, “When it came to our digital marketing strategy, we needed an online video solution to reach highly qualified audiences who are ready to make a purchase, allowing us to measure sales success.

“When our agency and Exponential came to us with VDX Connect, we jumped at the opportunity to be forward thinking in the digital video industry and we are delighted with the ongoing sales outcomes they deliver.”

Please login with linkedin to comment

advertising solution Exponential

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Heckler Appoints Charu Menon To Partner
  • Advertising
  • Media

Heckler Appoints Charu Menon To Partner

Heckler has announced the promotion of Charu Menon to Partner, Singapore, making her the first female member of the Board.

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]