Technology company Adap.tv has appointed Deshan Kumar as its sales director for Australia and New Zealand.

He joins the company at a crucial time as the AOL company promotes its ONE platform, the first global, cross-screen programmatic advertising platform for brands, agencies and publishers.

Kumar’s role will see him nurture relationships with existing partnerships whilst cultivating relationships with new advertisers. He brings a tremendous amount experience to the business, with six years as group sales manager (and, latterly, acting head of sales) at carsales.com.

Globally more than $100 billion is spent on programmatic buying, with Adap.tv recognising strong growth potential in ANZ over the next few years.