Global marketing consultancy Millward Brown has announced the Australian launch of its global marketing consultancy Millward Brown Vermeer.
Caspar Wright has been appointed managing partner of the new venture.
Millward Brown Vermeer is a global strategy consultancy focused on driving brand-led business growth, formed in June 2014 when Millward Brown acquired EffectiveBrands Holding B.V., one of the world’s leading marketing strategy consulting firms, and combined it with Millward Brown Optimor, its strategy consulting unit. The company will work with leading CMOs to unlock profitable brand-led business growth by creating growth strategies and building the executional capabilities to deliver market, customer and shareholder value.
Wright is a consulting industry veteran and strategist with a distinguished 20+ year career. He spent 12 years in a variety of senior strategic roles at Lion Nathan and three years as a management consultant at Braxton Associates/Deloitte Consulting in London and Sydney. Most recently Caspar was the founder and CEO of Catalysis Consulting which delivered integrated strategy consulting and market research solutions.
“Millward Brown Vermeer in Australia, under the leadership of Caspar Wright, will further strengthen our offer and expand the breadth of our strategic capabilities,” said Ben Dixon, managing director of Millward Brown, Australia and New Zealand. “Millward Brown has unparalleled expertise in unlocking the power of brands, and in recent years our practice areas have adopted a more consultative and collaborative approach to advise today’s marketers who are operating in an increasingly complex media landscape. The addition of Millward Brown Vermeer is a natural extension to deepen our consultancy expertise.”
Millward Brown Vermeer has more than 160 consultants globally, and is experiencing rapid growth. Its Australian launch brings the total number of worldwide offices to 10.
“We see significant market opportunity for a brand-led strategy consultancy in Australia,” said Caspar. “Millward Brown Vermeer’s competitive advantage is our unrivalled understanding of how brands can create financial value through the development and embedding of consumer insight-led market strategy, structure and capability. Our consultancy will be focused on unleashing game changing results for clients by ensuring winning market strategy is attached to an actionable plan and superior marketing capability.”