IAB Australia has appointed Lisa Walsh, one of the industry’s most experienced research consultants as director of research. Walsh joins Daad Soufi, who was appointed earlier this year as director of regulatory affairs.
Her appointment, which is effective immediately, will see Lisa driving IAB’s programs to stimulate online and mobile display and search investment by standardising and simplifying online audience and media measurement, as well as developing and coordinating major research projects that are already underway.
Alice Manners, CEO of IAB Australia commented: “Lisa is an exceptional addition to the IAB team, bringing extensive experience and expertise in the media research environment. She will be working closely with the team to ensure IAB’s research efforts continue to assist the industry with insights into consumer behaviour, technology, brand, multi-channel marketing, measurement and analytics.”
Walsh is an experienced media research consultant with over two decades of experience across all media platforms, digital marketing, cross promotions and media planning. Most recently she was head of insights at the Australian Broadcasting Corporation (ABC), with quantitative and qualitative audience research across all media platforms at the core of her work. Walsh worked for ABC for over 13 years, representing it on a number of industry boards and councils; and as a regular speaker locally and internationally. Prior to joining ABC, Lisa spent more than a decade working for Nielsen in media research and consumer marketing.