Soap Creative, JWT Australia and M&C Saatchi win Gold at IAB MIXX Awards

Soap Creative, JWT Australia and M&C Saatchi win Gold at IAB MIXX Awards
SHARE
THIS



Soap Creative and M&C Saatchi have led the Australian creative charge at IAB’s 10th annual MIXX Awards in New York, each winning Gold awards, while three other Australian agencies have secured Bronze and Silver.

Soap Creative and JWT Australia won Gold in the Public Service category for their “I Touch Myself” campaign for the Cancer Council of NSW, while M&C Saatchi secured Gold in the ‘Special Innovation – Can’t be Contained – People’s Choice’ category for its “Clever Buoy” campaign for Optus.   VLM Australia, Clemenger BBDO and Isobar Australia also received Silver and Bronze awards. 

Soap Creative, JWT Australia, Clemenger BBDO and M&C Saatchi’s wining campaigns had all previously won rounds in Round 8 of IAB Australia’s Creative Showcase.

Opening the MIXX Awards, IAB’s US president and CEO Randall Rothenberg, commented: “The awards are a beacon of where the industry is going – an indicator of what works and why. They serve to not only recognise the best-of-the-best creative work in interactive marketing, but also are intended to educate the marketplace and inspire firms by pointing to what is possible and where the industry is heading.”

Attending the Awards, Alice Manners, CEO of IAB Australia commented: “The MIXX Awards honour both the exceptional creative and effective work globally, so our Australian agencies can be very proud of their efforts. There is no doubt we continue to punch above our weight as we consistently demonstrate the potential digital offers marketers to reach and move consumers.”

This year’s most prestigious MIXX Award, “Best in Show,” went to Chipotle Mexican Grill and Creative Artists Agency for their campaign “The Scarecrow.”

The IAB MIXX Awards jury was headed up by Jeff Benjamin, Chief Creative Officer, JWT North America, who oversaw a panel of industry thought leaders who closely reviewed and apprised hundreds of interactive campaigns and programs from around the world.

The Australian 2014 IAB MIXX Award winners were as follows:

  • M&C Saatchi Australia for Optus: Clever Buoy
    • Gold – Can’t Be Contained
  • Soap Creative and JWT Australia for Cancer Council NSW: I Touch Myself Project
    • Gold – Public Service
  • VLM Australia for Rip Curl: Rip Curl Search GPS
    • Silver – Branded Utility
    • Silver – Data Inspired Creative
    • Bronze – Mobile
  • Clemenger BBDO Melbourne for Tourism Victoria: Remote Controlled Tourist
    • Silver – Branded Content
  • Isobar Australia for Select Australia: Select footy Cards
    • Bronze – Branded Mobile application

Please login with linkedin to comment

Blockbuster creative directors Nick Jr. Parents Over The Top Tower Defence Qantas

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]