Adap.tv, a division of AOL Platforms, today announced the appointment of Yasmin Sanders as senior director of programmatic TV, based in Sydney, effective immediately.
In her new role leading the Programmatic TV Group in Australia, she will help to build the Programmatic TV advertising marketplace with MCN, and develop adoption of the platform with new broadcasters, promoting the benefits to the agency and brand community.
Yasmin has over 13 years experience in traditional TV. She made the move after seven years at Network TEN, where she headed the sales systems & operations team. She also worked for more than four years at Multi Channel Network in sales, training and development.
“It was essential for the success of programmatic TV to attract someone with a strong heritage in TV systems, understanding the nuances of the industry, whilst also being curious around the technology. In Yasmin we found it all”, says Mitch Waters, Australian Managing Director for Adap.tv.
Last year Adap.tv announced plans to pilot the industry’s first integrated programmatic private marketplace for TV, working with Multi Channel Network (MCN). The deal will see linear television inventory available for purchase through programmatic channels, enabling advertising clients to use more data to focus TV buys on highly targeted audiences.
In her new role Yasmin will assist in the implementation of the MCN solution, whilst promoting the benefits to the wider TV industry.
“The traditional supplier relationship is constantly evolving, bringing more complexities and opportunities. Technology is taking us into new territory – we are at the precipice of the programmatic TV revolution – and we need to share the journey,” said Mitch.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]