Brand, media and communications research house Millward Brown has appointed Patrick Fry as director at its strategy consultancy Millward Brown Vermeer.
Launched in Australia in August this year, Millward Brown Vermeer is a global strategy consultancy that works with leading CMOs to unlock profitable brand-led business growth; the appointment of Patrick Fry as Director reflects Millward Brown Vermeer’s commitment to providing best in market strategy consultancy.
Fry will be responsible for leading Millward Brown Vermeer consultancy engagements in Australia and New Zealand.
Millward Brown Vermeer managing partner, Caspar Wright, commented: “Millward Brown Vermeer and its world-class consultants possess a unique combination of skills that enable us to bridge the gap between traditional market research houses, marketing boutiques and strategy consultancies. It is not an easy task to find the precise expertise required to help transform the brands and businesses of some of Australia and New Zealand’s leading companies, so I am excited to welcome a brand strategist of Patrick’s calibre to the team.”
Fry is a strategy and business consultant with over 15 years’ experience advising senior management of large multinational organisations across a diverse range of industries including FMCG, sport and financial services. Most recently Fry was Engagement Manager at 10EQS, the world leader in expert-driven knowledge utility, where he spent five years working with London2012 in a number of senior roles.
Fry worked for the Beijing Olympic Committee during the 2008 Olympic and Paralympics Games, and as Sport Business Manager, provided strategic advice and business management support to the Director of Sport and Heads of Functions. He was also responsible for the planning and delivery of the BMX Cycling competition at the London 2012 Olympic games and successfully implemented an IT development project for the Olympic Competition Schedule Management System that has since passed on to the International Olympic Committee to be used by future Olympic Organising Committees, including Rio 2016 and Tokyo 2020. Prior to this, Fry worked in a number of strategy positions for companies including Australian brewing company Lion Co, Braxton Associates (Deloitte) and Ernst & Young.
Fry commented “Today’s marketing landscape is more complex than ever and it has never been more important for brands to create financial value through the implementation of actionable consumer insight-led market strategy. I look forward to working with leading brands in Australia and New Zealand to help them realise a step change in brand driven financial performance.”
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]