Federal Government Backs Havas Eco-Initiative

Federal Government Backs Havas Eco-Initiative

The Australian Government has today announced $60,000 USD in an initial round of financial support for a landmark eco-tourism initiative to support the sustainability of the Pacific Island nation of Palau.

The small island nation with a population of 20,000 is seeking to overcome the negative impacts on its environment from the 160,000 tourists that visit annually and encourage visitors to think about their impact on the environment, globally.

The financial commitment will go towards furthering the efforts of the Palau Pledge, a world-first program, which has seen the country redesign its immigration policy and landing procedures to encourage visitors to become more environmentally-conscious while they travel.

The Pledge involves all visitors to Palau being asked to sign a personal promise to Palau’s children, stamped in their passports at immigration to protect and preserve Palau for future generations.

Copy of HERO_02_1490x898_desktop

The content of the Pledge was written with the help of Palau’s children, and developed in collaboration with Palau’s Government.

The Pledge positively reinforces Palau’s environmental laws and traditions and its conditions are enforced throughout the country.

Visitors who ignore the promise may be subject to penalties, including fines for offences committed.

Australia’s Minister for Foreign Affairs, the Hon. Julie Bishop, Minister for International Development and the Pacific, Senator the Hon. Concetta Fierravanti-Wells, Senator Penny Wong and Senator Claire Moore today visited Palau to see the difference the Pledge is making first hand in preserving Palau’s pristine environment and ancient culture.

Bishop announced details of the grant provided by the Australian Government, which further strengthens the country’s ties with Palau.

Following the success of the Pledge since its launch late last year, Ms Bishop announced the Australian Government is investing an initial $60,000 USD to support the next phase of its implementation in the country.

The grant will go towards funding the new Pledge Business Accreditation Program that will engage Palau’s private sector to help further the reach of the Palau Pledge in the community, engaging visitors in a positive way and communicating the aims of the Pledge.

It will also help them ensure compliance with Palau’s strict environmental laws and customs.

The Hon. Julie Bishop MP said, “I am delighted to confirm that the Australian Government is supporting the Palau Pledge initiative to help preserve the beautiful and pristine natural environment of Palau for future generations.

“This work is an example of how Australian and North Pacific nations can collaborate to maintain a peaceful, prosperous and stable region.”

The Palau Pledge is rooted in Palau’s traditional practice of environmental stewardship and was created by Australian advertising agency, Host/Havas, in partnership with the Palau Legacy Project, a local group that works alongside Palau’s government to help communicate Palau’s conservation message.

Despite its status as the world’s 13thsmallest country, Palau’s tourist numbers have rapidly increased in recent years due to its extraordinary array of unique natural wonders and remarkable landscape.

The Australian Government’s investment in the Pledge also enables The Palau Legacy Project team to continue to work with the grassroots conservation community and marine research organizations based in Palau, to help ensure greater understanding of the initiative and longer-term success of the Pledge, with a hope that it will also be a trailblazing program to be rolled out in other countries around the world.

Tommy E. Remengesau Jr, President of Palau said, “We are grateful for the support from the Australian Government and Host/Havas which will make a significant difference in furthering the messages and aims of the Palau Pledge.

“Preserving our natural world is an important part of Palauan culture and The Palau Pledge is a truly innovative approach that brings to life our traditional wisdom in a way that our visitors can understand.

“This investment provides us with a strong foundation to build on the success of the Palau Pledge and engage our private sector in a long-term partnership to preserve our environment for future generations.

“The Palau Pledge has already made an immediate impact on visitors and the citizens of Palau, encouraging greater awareness of the responsibility we have to our children and our children’s children.”

The Palau Pledge has also been backed by a number of global figures including Leonardo DiCaprio, HRH Queen Noor of Jordan, Richard Branson, political influencers such as Secretary John Kerry and conservation luminary Dr Sylvia Earle. For more information about the Palau Pledge, click here.




Please login with linkedin to comment

Havas Palau

Latest News

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024
  • Opinion

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

Opinion

by B&T Magazine

B&T Magazine
Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader
  • Marketing

Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

Assembled Media Inks TikTok Creator Campaign for BIC
  • Campaigns

Assembled Media Inks TikTok Creator Campaign for BIC

Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]