Host/Havas Creates World-First Eco-Tourism Initiative

Host/Havas Creates World-First Eco-Tourism Initiative
SHARE
THIS



Host/Havas has unveiled a landmark initiative to help the fragile Pacific Island nation of Palau tackle the negative impacts on the environment of mass tourism.

The Palau Pledge is a simple, pioneering solution: all visitors to the country will now be asked to sign a personal promise, stamped in their passports, to protect and preserve Palau for future generations. This commitment is a first of its kind.

Written with the help of Palauan children, and developed in collaboration with its government, the country has redesigned its immigration policy and landing procedures.

By encouraging visitors to be more conscious about their behaviour while they travel, the Palau Pledge aims to foster a more sustainable form of tourism.

Tourism is Palau’s biggest form of income, but as the thirteenth-smallest nation in the world, its annual visitor numbers are almost eight times the size of its population.

The Palau Pledge is a solution that helps Palau preserve its sensitive environment, while also preserving its biggest economic driver.

Host/Havas led the development of the concept, drawing on its breadth of creative, digital, social and production capabilities and expertise to bring the Palau Pledge to life, alongside its sister PR and social agency, Red Agency and members of the Havas global network.

They worked in partnership with the Palau Legacy Project team, a local group of voluntary business and marketing professionals that work alongside the Palauan government to help communicate Palau’s conservation message.

A dedicated website has been set up to provide information for visitors and the tourism industry.

The pledge has also been backed by a number of global figures including Leonardo DiCaprio, HRH Queen Noor of Jordan, political influencers such as Secretary John Kerry and conservation luminary Dr Sylvia Earle.

Through their own social channels, they will be asking people around the world to join them in support of Palau and a more conscious, sustainable form of tourism.

A film shot on location and featuring Palauan children will be played on every inbound flight to Palau.

Inspired by an ancient Palauan legend, it tells the story of a giant who came to visit their islands and who acts as a visual metaphor for the cumulative impact that visitors can have on their home.

Signage and information packs have also been developed, which will be placed around Palau’s airport and throughout the country to educate and remind visitors and locals alike, about the conditions of the Palau Pledge.

Seamus Higgins, executive creative director at Host/Havas, said: “Palau is a true paradise with a legacy of taking bold, pioneering steps to preserve it. They know that to solve something no one else has been able to, you can’t do what everyone else has been doing.

“Just what can be achieved with such a truly innovative client is incredible, and we are honoured to play a meaningful role in helping to protect their country for future generations to enjoy.

“We knew that to inspire a true and lasting change in behaviour, we had to find a way to make every visitor stop and think, that would transcend culture and nationality.

“This is behavioural psychology, innovative legislation and creativity coming together to do something that’s never been done before.”

The philosophy around the Palau Pledge is also being integrated into the children’s education by the Ministry of Education to help them understand the essential role they play in protecting their country’s future.

Laura Clarke, one of the four co-founders of the Palau Legacy Project, said: “The Palau Pledge is a genuinely innovative solution which provides a significant first step to increasing awareness around eco-tourism practices and what the global community can do to collectively take greater responsibility and make a difference.

“Most visitors are unaware of the serious impact their individual actions have or even what they can do to help.

“The Host/Havas team has provided invaluable support in helping us to develop this initiative and realise our mission to communicate these important messages in a way that all guests will understand, and that will compel them to protect Palau as a result.

“We are hopeful that this will help create a long-lasting legacy for generations to come.”

The Palau Pledge becomes the latest in Palau’s long history of creating world-firsts in conservation.

“It was the first country to create a shark sanctuary in its national waters, it was the first to ban the destructive practice of bottom trawling, and in 2015 its leadership created the Palau National Marine Sanctuary – the largest fully-protected, no-take zone in the world.

CREDITS

Client: Palau Legacy Project

Chairperson: First Lady of Palau, Debbie Remengesau

Co-founders: Laura Clarke, Nicolle Fagan, Jennifer Koskelin, and Nanae

Strategist: Vaughn Allen

Agency: Host/Havas

Executive creative directors: Seamus Higgins and Stu Turner

Creative directors: Paul Bootlis and Gustavo Vampre

Digital creative director: Josh Bryer

Senior art directors: Gustavo Vampre and Stu Alexander

Senior copywriters: Paul Bootlis and Daniel Fryer

Head of design: Darren Cole

Senior designer: Nic Adamovich

Digital designer: Dylan Reid

Designers: Michael Macgregor and Serlina Wong

Senior finished artist/designer: Pip Snelling

Client business director: Alex Ball

Account manager: Maggie de Goede

Social director: Mark McKissock

Senior digital strategist: Shea Warnes

TV and video editor: Beau Simmons

Senior broadcast producer: Ros Payne

Senior print producers: Thea Clausen and Andrew Sambell

Digital producer: Megan Evans

UX and design director: Adam Shutler

UX: Rhys Hobbs

In-flight film production: Yukfoo

Director: ROYGBIV (Evan Viera and Tommy Wooh)

Producer and creative director: Alan Dickson

Animation producer: Amy Neave

Director of production: Andy Commis

Flying Dragon, drone footage: Chris Lansell

Concept film: The Pool Collective

Director and photographer: Danny Eastwood

Camera operator: Oliver Quirk

Photography: The Pool Collective

Executive producer: Cameron Gray

Photographer: Sean Izzard

Camera assistant: Sarah England

National Geographic: Enric Sala

Music/sound

Sound studio: Song Zu

Sound designer: Abigail Sie

Composer: Jed Kurzel

PR: Red Agency

Head of consumer: Adam Freedman

Senior account managers: Katie Lettice and Jackie Holt

Senior account executives: Andrea Philips and Caroline Jeffery

Account executives: Madeline Mullins and Sarah Dillon

 

Latest News

Top Social Media Marketing Trends For 2018
  • Advertising
  • Marketing
  • Technology

Top Social Media Marketing Trends For 2018

Social media marketer Socialbakers has unveiled its latest Social Media Marketing Trends report that will do little to allay fears ad dollars are continuing to flood to the likes of Facebook and Instragram. Commenting on the report, Socialbakers’ CEO, Yuval Ben-Itzhak, said: “While Facebook has made a lot of changes in the first quarter of […]

by B&T Magazine

B&T Magazine
Greenpeace UK’s ‘Ocean Of The Future’ Highlights A Disturbing Reality
  • Campaigns

Greenpeace UK’s ‘Ocean Of The Future’ Highlights A Disturbing Reality

Advertising and marketing agency Ogilvy & Mather created a global campaign for Greenpeace UK pro-bono, which underlines what our oceans will look like if plastic production continues at its current rate. The film follows a group of schoolchildren on an excursion, each excited to see a multitude of aquatic species like penguins, otters and catfish. […]

by B&T Magazine

B&T Magazine
PokerStars Unveils New Spot Starring The Perfect Poker Face
  • Campaigns

PokerStars Unveils New Spot Starring The Perfect Poker Face

Parisian agency Romance has created a new 50-second video for PokerStars that reaches out to poker newbies by stating “you’re already a great poker player”. The campaign aims to encourage new users to sign up online and the actor’s convincing straight face highlights multiple everyday scenarios where we all mask our true feelings. Romain Roux, […]

by B&T Magazine

B&T Magazine
Subaru Goes to The Dogs In Witty New Campaign
  • Advertising
  • Campaigns

Subaru Goes to The Dogs In Witty New Campaign

Subaru’s family of dogs the Barkleys, are the stars of the ‘Dog tested. Dog approved’ video campaign comprised of four thirty-second videos formed by US creative agency Carmichael Lynch. The first video follows the family of a labrador and golden retrievers as they visit the doggy-run car wash. The following videos showcase teen Barkley attempting […]

by B&T Magazine

B&T Magazine
How To Give And Take Feedback At Work
  • Opinion

How To Give And Take Feedback At Work

Georgia Murch (pictured below) is an expert in creating feedback cultures and author of Feedback Flow; The Ultimate Illustrated Guide to Embed Change in 90 Days. In this guest post, Murch offers her tips on giving (and receiving) feedback from colleagues without botching it up… We all know that feedback matters.  Most of us want the good, the bad and the […]

Opinion

by B&T Magazine

B&T Magazine
Three Things To Know Before Starting Your Very Own Agency
  • Opinion

Three Things To Know Before Starting Your Very Own Agency

Who hasn’t thought of chucking in their job to start their very own agency? Well, in this guest column, author of the Unlikely Entrepreneur, Alan Manly (pictured below), gives his top tips for anyone contemplating doing just that… Just talking about starting a business can be exciting. Those interesting characters constantly on the lookout for a business opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Dentsu X Expands Operations To Sydney
  • Advertising
  • Media

Dentsu X Expands Operations To Sydney

Have you completely forgotten what Sydney looks like? Well, thankfully this story comes with a handy pictorial reminder.

SBS Radio Introduces Three 24-Hour Digital Radio Stations On Digital TV
  • Media

SBS Radio Introduces Three 24-Hour Digital Radio Stations On Digital TV

SBS Radio has announced two new digital radio stations – SBS PopAsia, SBS PopDesi and a refresh of SBS Radio 3 – is now available on digital TV. SBS Radio 3 will broadcast world news and current affairs from the BBC World Service (previously airing on SBS Radio 4 on digital radio) and special events […]

Champion Launches Music Platform Championing Emerging Aussie Artists Via Emotive
  • Campaigns
  • Marketing

Champion Launches Music Platform Championing Emerging Aussie Artists Via Emotive

For its first Australian campaign, Champion has partnered with creative and content agency Emotive to launch a music program titled ‘Revealed’. The program champions emerging Australian artists by intimately telling their story through video, and providing funding and creative support to create world class music videos for new release music. The first Revealed artist is […]

Delacon Launches Call Analytics In India
  • Marketing

Delacon Launches Call Analytics In India

Australian-owned call analytics provider Delacon has continued its international expansion, opening an innovation centre in India to service local and global partners, and develop the next generation of call tracking and analytics solutions. The office in Chennai is the eighth for the Sydney-headquartered business, which enables brands and agencies to optimise marketing campaigns by accurately […]

Protein To Handle Retail Roll-Out Of Recycling Initiative Return-It
  • Marketing

Protein To Handle Retail Roll-Out Of Recycling Initiative Return-It

Sydney brand and digital agency Protein has been appointed to handle the retail and digital roll-out of recycling company Return-It, which has just been announced as the container collection network for the ACT. Return-It awarded the work to the 17-year strong agency, following Protein’s tender support and brand development of the retail concept. The public-facing […]

Why We Need To Talk More About Failure
  • Opinion

Why We Need To Talk More About Failure

This is an excellent article about celebrating failure. Although, admittedly, we failed to get to the very end of it.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Kimmie Neidhardt
  • Media

Women In Media Profile: Kimmie Neidhardt

Kimmie Neidhardt doesn't just have a very cool name, as you'll read here. There's a good head on those shoulders, too.

by B&T Magazine

B&T Magazine
SCA Promotes Nathan Soulsby To Head Of TV Sales For Sydney
  • Advertising
  • Media

SCA Promotes Nathan Soulsby To Head Of TV Sales For Sydney

Southern Cross Austereo (SCA) has announced the promotion of Nathan Soulsby to head of TV sales for Sydney. The announcement comes after Kristen Budd’s move to general manager of SCA’s Central Coast office. Caretaking the role during Budd’s maternity leave, Soulsby has been a key contributor to the consistent share and revenue growth that has […]

Columbus, A Merkle Company Announces Client Wins & Senior Appointments
  • Marketing

Columbus, A Merkle Company Announces Client Wins & Senior Appointments

Following the launch of Merkle in the Australian market in March, Columbus, a Merkle Company has secured nine new clients in three months, including Macquarie University, Event Hospitality & Entertainment Limited and Hipages. Columbus has also appointed two group business directors in the Victorian market, with Leonie Dawkins (pictured above, left) and Guy McGechan (pictured […]

Black woman in handcuffs
  • Media

Adland Industry Leaders To Be Locked Up In Prison To Help Aussie Youth

Over sixty senior leaders from the media, marketing, tech and creative industry will spend the night in jail as part of UnLtd’s Adland Bail Out, to raise funds for Whitelion. The ‘inmates’ will be handing over their mobile phones and putting on their prison overalls to brave a night in the chilling cells of Yasmar […]

JCDecaux Partners With Seedooh To Verify OOH Campaigns
  • Advertising
  • Media

JCDecaux Partners With Seedooh To Verify OOH Campaigns

Global out-of-home (OOH) advertising giant JCDecaux has announced a partnership with independent tech platform Seedooh to offer advertisers greater transparency for campaigns. Under the agreement, Seedooh’s reporting and verification platform will be integrated into JCDecaux’s system to create an independent campaign delivery reporting function that works seamlessly within the end-to-end campaign delivery processes. It will […]

Innovation: The Foundation Of Marketing & Sales Collaboration
  • Marketing
  • Opinion

Innovation: The Foundation Of Marketing & Sales Collaboration

In this opinion piece, Seismic’s managing director for Australia and New Zealand, Andy Pattinson (pictured below), explains how marketers can work smarter and why collaboration is vital in delivering return on investment. Demand for marketing roles is growing, as marketers continue to learn more about what customers want. The marketing agenda is increasingly being tied in […]

Opinion

by B&T Magazine

B&T Magazine
Roll’d Enlists Impress!ve Digital Ahead Of Franchise & Catering Push
  • Marketing

Roll’d Enlists Impress!ve Digital Ahead Of Franchise & Catering Push

Aussie food franchise Roll’d has announced it has signed on Melbourne digital marketing agency Impress!ve Digital to support its digital marketing. The partnership has already begun, with Impress!ve Digital aiming to significantly boost the company’s revenue through digital marketing strategies that are directly linked to return on investment and franchise acquisition. Impress!ve Digital has been […]

Yippee! More Photos from the 30 Under 30 Awards!
  • Advertising
  • Marketing
  • Media
  • Technology

Yippee! More Photos from the 30 Under 30 Awards!

If you think B&T simply runs these photo gallery stories so you can gawk at young, attractive people, you'd be right.

by B&T Magazine

B&T Magazine
NZ Digital Outdoor Specialist LUMO Appoints WeThinkMedia As Exclusive Aussie Advertising Rep
  • Advertising
  • Media

NZ Digital Outdoor Specialist LUMO Appoints WeThinkMedia As Exclusive Aussie Advertising Rep

New Zealand specialist digital outdoor media business LUMO has announced it has selected WeThinkMedia as its exclusive Australian advertising representative. LUMO offers digital billboard technologies in premier locations across New Zealand. Its large-format LED displays and smart features include branded WiFi, beacons, integrated content management systems, web browsing advertising, and real-time traffic analysis. By November, […]

BWM Dentsu Group Launches Groundbreaking Voice Cloning Program ‘Project Revoice’
  • Campaigns
  • Technology

BWM Dentsu Group Launches Groundbreaking Voice Cloning Program ‘Project Revoice’

Creative agency BWM Dentsu and its PR arm, Haystac, have unveiled a new voice cloning initiative with the ALS Association in the US and MND Australia. ‘Project Revoice’ introduces a breakthrough in speech technology for people living with ALS (motor neuron disease), enabling those who lose the ability to talk to continue speaking in their […]

Woman legs and shopping bags holding in hands.
  • Marketing
  • Opinion

Why Retail Is A Work Of Complete Friction

Do you often use the term 'frictionless shopping'? Well, give yourself a quick squirt of WD-40 and get reading here.

Opinion

by B&T Magazine

B&T Magazine
Lifeline Australia Chooses Indy Agency Robyn&Leon To Develop Comms & Brand Strategy
  • Marketing

Lifeline Australia Chooses Indy Agency Robyn&Leon To Develop Comms & Brand Strategy

Following a competitive pitch, independent Melbourne agency Robyn&Leon has been selected to develop a new communications and brand strategy for Lifeline Australia. Robyn & Leon’s remit will include working on Lifeline’s emerging SMS-based crisis support and suicide prevention service. Lifeline Australia CEO Bob Gilkes said the national charity, which was established in 1963, would benefit […]

WPP Chief Sir Martin Sorrell Steps Down
  • Advertising

WPP Chief Sir Martin Sorrell Steps Down

The CEO of the world’s largest ad agency network, Sir Martin Sorrell, has stepped down from his post, effective immediately. Sorrell’s resignation from WPP comes after the company announced an investigation into “alleged personal misconduct” against him. “The previously announced investigation into an allegation of misconduct against Sir Martin has concluded,” a statement by WPP […]

by B&T Magazine

B&T Magazine
Sky News Unveils New Sunday Night Line-Up
  • Media

Sky News Unveils New Sunday Night Line-Up

Sky News has announced the debut of a new Sunday night line-up that will see the launch of a national affairs program and the return of Paul Murray LIVE. Leading political commentator and associate editor of The Australian, Chris Kenny, is back on Sky News as anchor of Kenny on Sunday, a new two-hour program […]