Aus Day Ad The Most Complained About Ever, B&T Takes Walk Down Ad Grievance Lane

Aus Day Ad The Most Complained About Ever, B&T Takes Walk Down Ad Grievance Lane
SHARE
THIS



It’s official – MLA’s 2016 Australia Day ad has entered the history books as the most complained about advertisement in Aussie history.

The Meat & Livestock Australia campaign features a string of homegrown celebs, and embarks on a mission to bring them home for Australia Day, led by none other than all-round legend Lee Lin Chin.

But the vegans aren’t happy about the ‘Operation Boomerang’ ad created by The Monkeys, and since its launch just a few days ago, the complaints have absolutely flooded in, with the Advertising Standards Bureau confirming more than 500 recorded grievances.

The main issue? Violence against vegans, apparently, most likely because during the mission to bring Aussies home, one of Lee Lin Chin’s squads completely torches a vegan’s house.

The ad has now racked up more complaints than the other most complained about ad from Ashley Madison that endorses cheating with over 400 complaints.

So in the spirit of anger and condemnation, we reached back into the archives to pull out some of Australia’s most complained about adverts of the past few years.

2015 Holden Australia’s “bloody caravaners” spot snagged 161 complaints.

2014 – Ashley Madison and the pure garbage about looking for someone “other than my wife” – 481 complaints.

2013 – Tooheys Extra Dry with that one where a guy’s mouth detaches itself from him to have a chat – 66 complaints.

2012 – Johnson & Johnson for a mid-20’s woman talking about healthy vaginas and Carefree acti-fresh liners – 149 complaints.

2011 – Queensland Association for Health Communities goes to show homophobia is sadly still around, as this ad with two men hugging and advertising condoms with the tag ‘Rip & Roll’ scored 222 complaints.

RipRoll

2010 – Advanced Medical Institute with a man offering his erect penis as a step so a woman can get to the cookie jar above a cupboard nabbed 220 complaints.

 

Please login with linkedin to comment

Advertising Standards Bureau Anytime Vision click to install advertising Front Foot fruttare Newspaper of The Year Finalists YouTube

Latest News

Building New Social Experiences On Facebook Gaming: Play Watch Connect
  • Campaigns
  • Media
  • Technology

Building New Social Experiences On Facebook Gaming: Play Watch Connect

For years, people have been able to play games, watch gaming videos and connect with fellow gamers on Facebook. But what if we could do more? Imagine a world where you didn’t just watch a gaming creator stream their play session, but instead, you could jump in and play with them live without needing to […]

CommBank Report: Aussies Keen To Spend On Travel
  • Media

CommBank Report: Aussies Keen To Spend On Travel

CommBank has today released its Household Spending Intentions (HSI) Index for November 2021, signifying its highest spending level since December 2019 and significant post-pandemic recovery, particularly in travel. The index – which provides an in-depth gauge of Australian consumer spending – rose 2.1 per cent during November to 110.3, driven by solid gains in spending […]

Disability Groups Call For A National Digital Accessibility Roadmap
  • Campaigns
  • Technology

Disability Groups Call For A National Digital Accessibility Roadmap

On International Day of People with a Disability, Infosys (NYSE: INFY) a global leader in next-generation digital services and consulting has released a first of its kind report: Exploring digital accessibility priorities and investments in Australia and New Zealand organisations. The study assessed for the first time, how far 670 organisations across Australia (570) and […]

Affinity Ranks Second At WARC Effective 100
  • Media

Affinity Ranks Second At WARC Effective 100

Independent Australian agency, Affinity has held its own against the world’s best in the prestigious WARC Effective 100, being named the second most effective Digital/Specialist agency in the world, and first across APAC. The recognition follows several wins in 2020 at global and local effectiveness awards across a range of clients, including Effies, New York […]

Tinder: Year In Swipe 2021
  • Campaigns

Tinder: Year In Swipe 2021

2019 had everyone facepalming at the state of the world, 2020 had us shrugging with uncertainty about the future and 2021 is the year we all exchanged and watched the drama unfold. From sharing the collective thought of oh my God when will this end to a common appreciation for simple meet-cutes, Tinder Gen Z […]

GoDaddy Wins Big At Olympic Marketing Awards
  • Media

GoDaddy Wins Big At Olympic Marketing Awards

The Australian Olympic Committee (AOC) announced internet domain registrar, GoDaddy as the winner of the 2021 Inspiration awards for excellence in Olympic marketing in Sydney last Thursday night. GoDaddy’s ‘Dream It. Build It’ campaign earned the top of the podium in a highly competitive field, ahead of Speedo’s ‘Made for Aussies, worn by Olympians’ and […]

Re:act Encourages Young Drivers To Practise Road Safety In New Campaign
  • Campaigns

Re:act Encourages Young Drivers To Practise Road Safety In New Campaign

Road safety behaviour change campaigns, created by local university students to educate young drivers about the risks of driving fatigued, launched nationally across Australia this morning. The campaigns are now featuring across digital assets in metropolitan and regional Victoria, New South Wales, Queensland and Western Australia, and will run for the next two weeks on […]

LEGO® Australia Rebuilds The World One Brick At A Time
  • Campaigns

LEGO® Australia Rebuilds The World One Brick At A Time

This holiday season Lego Australia will be conducting a giant rebuild of the world at the Sydney Opera House. LEGO® Australia will be inspiring children and families once again through their remarkable Christmas Giant builds. Thanks to an exciting partnership with the Sydney Opera House, the activation will take centre stage on the iconic Forecourt. […]