As Bruce Springsteen Is Cleared Of Drunk Driving Charge, Jeep Resumes Use Of Super Bowl Ad

As Bruce Springsteen Is Cleared Of Drunk Driving Charge, Jeep Resumes Use Of Super Bowl Ad
Christian Fleetwood
By Christian Fleetwood
SHARE
THIS



Hours after Bruce Springsteen’s drunken driving and reckless driving charges were dropped, Jeep confirmed its Super Bowl LV ad featuring ‘The Boss’ was again being promoted.

The ad, titled ‘The Middle’, is now available for viewing on Jeep’s official YouTube channel and website. It comes after prosecutors reportedly dropped charges against Springsteen, which were originally served to the singer-songwriter in November for DUI/DWI charges.

After news of the charges emerged, Jeep immediately hid the ad from its socials and website, a move that has now been rectified, Jeep confirmed.

“As we stated previously, we paused the commercial until the facts were established,” a Jeep representative said in a statement, via Variety.

“Now, that the matter has been resolved, we are unpausing the film.”

Springsteen was arrested in November at New Jersey’s Gateway National Recreation Area, which is also known as Sandy Hook.

However, news of the charges did not emerge until February, when TMZ revealed them.

It was also reported, around the time of this revelation, that Jeep shot ‘The Middle’ just a week prior to its running—news that sounded a reminder call for marketers to ensure they thoroughly vet their talent, regardless of who they are.

According to The Detroit News, a park officer wrote in a statement that he witnessed the singer-songwriter “take a shot of tequila and hop onto a motorcycle”, but the government on Wednesday admitted Springsteen’s blood-alcohol level was so low that it did not warrant the charges.

Springsteen was fined US$500 for the offense, plus US$40 in court fees.

Interestingly, instead of resuming use of its original upload of The Middle, Jeep chose to reupload it at 10:10 (AEST), according to YouTube upload data.

Shortly after its original release, the ad accrued tens of millions of views in short succession, but was received with mixed review.

While the ad in early February had received 25 thousand likes, B&T reported at the time that it had also generated a whopping 13 thousand dislikes.

A cheeky reupload clears the slate for Jeep, for now. The carmaker has even limited comments on its YouTube reupload, perhaps pre-empting a windfall of criticism, You can check out The Middle below.

Please login with linkedin to comment

bruce springsteen Jeep super bowl

Latest News

Hands using mobile payments, Digital marketing. Banking network. Online shopping and icon customer networking connection on virtual screen, Business technology concept
  • Media

IAS Report: Australian Digital Advertisers Experience Higher Brand Risks Across All Buying

Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]

Quintis Appoints Illuminate As Global PR Partner
  • Media

Quintis Appoints Illuminate As Global PR Partner

Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]

Image lead story Even More Pics From The 30 Under 30 Awards!
  • Media

Even More Pics From The 30 Under 30 Awards!

Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]

Recommended

by B&T Magazine

B&T Magazine
Kinderling Kids Streams Ahead With Direct-To-Consumer Offering
  • Marketing

Kinderling Kids Streams Ahead With Direct-To-Consumer Offering

Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]

RUN Take On The Flu
  • Advertising
  • Campaigns

RUN Take On The Flu

Globally award-winning, indie agency RUN, have launched the New Zealand National Influenza Immunization Campaign, running over the next 8 weeks across TV, digital, social, print and press.

Audika Says Stop Ignoring The ‘Whats’ And Get A Hearing Test, Via Ward6
  • Campaigns

Audika Says Stop Ignoring The ‘Whats’ And Get A Hearing Test, Via Ward6

Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]

Connecting Plots To Handle [yellow tail] Social Media Following Account Win
  • Media
  • Technology

Connecting Plots To Handle [yellow tail] Social Media Following Account Win

Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]

HERO’s B.B.E Wins v2food Account
  • Media

HERO’s B.B.E Wins v2food Account

v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]

Rows of coins isolated on white background. Finance and banking concept.
  • Media

Magnite And Adform See Monetisation Uplift Using First-Party Identifiers

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.

Martin Box Named Co-Chair Of Commercial Producers Council
  • Media

Martin Box Named Co-Chair Of Commercial Producers Council

The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]