Arnott’s has launched a new Snack Right range of treats in a campaign created by Saatchi & Saatchi’s The Neighbourhood – the group of Publicis agencies that work with The Arnott’s Group.
The platform “It’s all good” has been activated across consumer touch points from packaging to screen and has been executed by Spark Foundry (media), Arc (shopper) and Herd MSL (PR).
The campaign launches across screens in a film highlighting an office coming to life as workers discover the new range of snacks hitting their desks, courtesy of the office post/snack-boy. The integrated campaign will run on digital, social, linear TV, shopper and PR.
Jenni Dill, group chief marketing officer at Arnott’s, said: “For too long, Aussies have had to choose between healthy or delicious snacks. Snack Right is Arnott’s new range of snacks packed with health stars and the totally delicious taste Arnott’s is known for. With our launch campaign, we wanted to show healthier snacking doesn’t have to be serious. Who doesn’t need a bit of fun in the office?”
Ranita Cowled, treating business director at Arnott’s, said: “Australians continue to reach for snacks more than ever, and Arnott’s is committed to providing consumers with a convenient range of snacking options for themselves and their families, on-the-go and at home. As a brand known for its great tasting, quality snacks, we’re proud the Snack Right range continues to deliver on delicious taste, all while boasting 3.5 Health Stars or higher.”
Michael Barnfield, creative director at Saatchi & Saatchi, added: “Healthy snacking has notoriously been drab and lifeless. Arnott’s Snack Right exists in an alternative world to this, packed with all the excitement and fun of this great-tasting new range.”
Campaign credits:
Client: Arnott’s
CMO – Jenni Dill
Treating Business Director – Ranita Cowled
Marketing Manager – Alice Johnson
Creative: Saatchi & Saatchi
Creative Director – Michael Barnfield
Creative – Patricia Casten & Sophia Cussell
Account Management – Eddie Moult & Sanne Senior
Planning – Iona Macgregor & Bridget Moyle
Producer – Jakson Gray
Production company: Photoplay
Director: Scott Otto Anderson
Sound: Squeek E.Clean
Music sourced: Level Two Music
Media: Spark Foundry
PR: HerdMSL
Shopper: Arc
