Apple’s New “Bounce” Ad Is Possibly The Coolest Thing You’ll See (All Week)

Apple’s New “Bounce” Ad Is Possibly The Coolest Thing You’ll See (All Week)

Having just announced it’s snared famed Aussie creative Nick Law as its new VP of marcom integration, Apple’s capped off a stellar marketing week unveiling a super cool spot to promote its AirPod range of earphones.

The black and white spot’s called “Bounce” and plays out like a 60s French noir flick as we see the ad’s protagonist literally bounce around a rather dour looking cityscape.

Interestingly, the ad’s not the work of Apple’s in-house creative team but longtime agency TBWA\Media Arts Lab.

The ad was shot in Kiev in the Ukraine by director Oscar Hudson, who started his career shooting skate videos before moving onto music videos.

The whole thing’s set to the theme song I Learnt Some Jazz Today by 21-year-old Jamaican songwriter Tessellated. Check out the bouncy fun below…

 

 

 

 

 




Please login with linkedin to comment

Ad campaigns Apple

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]