Having just announced it’s snared famed Aussie creative Nick Law as its new VP of marcom integration, Apple’s capped off a stellar marketing week unveiling a super cool spot to promote its AirPod range of earphones.
The black and white spot’s called “Bounce” and plays out like a 60s French noir flick as we see the ad’s protagonist literally bounce around a rather dour looking cityscape.
Interestingly, the ad’s not the work of Apple’s in-house creative team but longtime agency TBWA\Media Arts Lab.
The ad was shot in Kiev in the Ukraine by director Oscar Hudson, who started his career shooting skate videos before moving onto music videos.
The whole thing’s set to the theme song I Learnt Some Jazz Today by 21-year-old Jamaican songwriter Tessellated. Check out the bouncy fun below…
With on-time entries to B&T’s inaugural Best of the Best awards closing THIS FRIDAY, we thought we’d start sharing which industry luminaries will be judging all the submissions. Presented by Finecast, Best of the Best will bring something unique to this year’s awards season. While most awards focus on the work of an agency or […]
Nolan Yu and Max Learmont had been awarded Gold at Cannes Young Lions Live. Yu, senior account manager at OMD and Learmont, senior strategist at Speed, were awarded for their ‘Wake Up To A Better World’ campaign. Placing Silver was Japan, and Bronze was Portugal, while the shortlist also included Norway, Columbia and the UK. […]
Cannes Lions has announced the winners in the second Awards Show of the week during Cannes Lions Live, which runs until June 25th. On day two, winners were celebrated in the Social & Influencer Lions, Media Lions, PR Lions, Direct Lions, Creative Strategy Lions and Creative Data Lions – all within the Reach Track, in […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]
Ashley Madison, the online dating site for married people famous for its shock advertising, is toning down the message, instead creating content aimed at empowering women with the message it’s fine to have an affair. Recently, B&T interviewed GroupM’s chief technology and transformation officer, Ryan Menezes. When asked what was the best brand he’d never […]
Clemenger BBDO Melbourne has announced Charlotte Stevens as group business director, leading the Myer account. Stevens is returning home to Australia following a decade in London, most of which was spent at Portas Agency. During her time in London, Stevens led Sainsbury’s fashion, homeware and beauty portfolios and worked across a range of retail accounts […]
In this piece, Tim Sleath, VP of Product Management at VDX.tv, discusses household targeting’s role alongside other identity solutions and how advertisers can create an effective household strategy for their campaigns. As the advertising industry plans for the removal of third-party cookie support and moves toward adopting more privacy-centric solutions, marketers will need to identify […]
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]