Reports from the US have revealed Apple’s agency TBWA/Media Arts Lab has laid off around 50 employees.
In a statement to the media, a Media Arts Lab spokesperson said the job cuts were a result of changing client needs.
“Our relationship with Apple has never been stronger, but as the needs of our client continue to evolve, we must adapt and continue to evolve the composition of our teams,” said the spokesperson.
The cuts were made on Monday across several divisions, per reports.
Locally, a TBWA spokesperson declined to comment on the matter but told B&T there will be no implications for TBWA/Media Arts in Australia.
Apple’s relationship with TBWA dates back to the 1980s, and in 2006 the agency set up TBWA/Media Arts Lab as Apple’s bespoke creative agency.
And while no clear indication was given to what these ‘changing needs’ are, it is well-documented that Apple has been bolstering its in-house agency for some years now.
This was made evident earlier this year when the iPhone-maker appointed Publicis Groupe’s chief creative officer Nick Law as vice president of marcom integration.
But TBWA/Media Arts Lab is still part of Apple’s strategy, according to Apple vice president, marketing communications Tor Myhren.
“Apple’s confidence and trust in MAL as our singular ad agency is as strong as it’s ever been. As we continue to evolve our marketing approach, we’ve asked MAL to do the same,” he said.
As well as launching its latest round of iPhones in September, Apple is currently advertising its new streaming service Apple TV+, which went live earlier this week and the new and improved AirPods Pro.
Former boss of Media Arts Lab and close friend of Steve Jobs Lee Clow retired earlier this year.
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]