Apple Quietly Launches New Streaming Service

Apple Quietly Launches New Streaming Service
SHARE
THIS



Apple’s highly-anticipated video streaming service Apple TV+ is finally live.

Available for $7.99 per month, Apple TV+ hosts original content featuring the likes of Oprah Winfrey and Jennifer Aniston.

“Audiences in over 100 countries and regions can now enjoy Apple TV+, home to an all-original lineup of powerful shows and movies from today’s greatest storytellers,” said Apple SVP of internet software and services Eddy Cue.

“It was important for us to make it easy for everyone to watch across all their favourite screens, so Apple TV+ is the most broadly available Apple service ever from day one.”

With around 110m iPhone users just in the US and many millions more around the world, Apple has a huge potential userbase for its new service.

Despite this, the launch of Apple TV+ has been relatively subdued when compared with Apple’s usual marketing fanfare.

Details of Apple’s online advertising spend reveal the streaming service was a low priority for the company when compared with the new iPhone.

Apple spent $US1.7 million on 139 unique digital ads for ‌Apple TV‌+ in October, and $US2.3 million for 245 separate iPhone ads, according to Pathmatics.

Similarly, according to data from iSpot.TV, Apple spent $US14.9m on TV advertising in the for Apple TV+ in September, compared with $US28.6m on ads promoting its new iPhones.

In October, the company spent $US19.9m on TV commercials for Apple TV+ abd $38.6m on iPhone TV ads.

While the allocation of marketing budgets is no doubt reflective of the revenue Apple expects to make from each product (the iPhone still accounts for around 50 per cent of Apple’s total revenue), Apple currently has the chance to win subscribers before Disney+ launches on 19 November.

An Apple spokesperson told B&T there is no data available at this stage in regard to Apple TV+ subscribers or viewership.

However, there are many iPhone users who will now have a free year’s subscription to Apple TV+.

Earlier this year Apple announced that anyone who bought an iPhone, iPad, iPod touch, Apple TV, or MacBook from September 10 onward (for a limited time) would get a free year of Apple TV+.

To activate the free subscription, eligible users simply download the app, ensure they are signed in with the Apple ID associated with the new device and tap “Enjoy 1 Year Free”.

 

Please login with linkedin to comment

Apple Apple Tv Disney

Latest News

WPP Q3 Revenues Fall 7.6% YOY
  • Advertising
  • Marketing
  • Media

WPP Q3 Revenues Fall 7.6% YOY

Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.

by B&T Magazine

B&T Magazine
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
  • Media

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R

Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week.  Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment.  VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]

  • Technology

Why Apple Is Building Up Its Search Engine

Forget the shiny gadgets & skivvies, evidence is mounting that Apple could possibly be the Fourth Order Of The Sith.

by B&T Magazine

B&T Magazine