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Reading: Apple Says Equality A Core Value With “No Exceptions” In Apology To Kicked Out Teens
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B&T > Technology > Apple Says Equality A Core Value With “No Exceptions” In Apology To Kicked Out Teens
Technology

Apple Says Equality A Core Value With “No Exceptions” In Apology To Kicked Out Teens

Staff Writers
Published on: 13th November 2015 at 11:07 AM
Staff Writers
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Well, it might be a day too late, but Apple has offered an apology to a group of teenagers who were asked to leave a Melbourne Apple store.

The teenagers from Maribyrnong College, who were born in Sudan, Somalia, Nigeria, Eritrea and Egypt and moved to Australia as children, filmed the exchange and uploaded it to Facebook after staff said they “might steal something”.

After being inundated with comments about racial profiling and racism, Apple has issued a statement in which is states, “Inclusion and diversity are among Apple’s core values,” despite what its actions suggesting a slightly different attitude.

“We believe in equality for everyone, regardless of race, age, gender, gender identity, ethnicity, religion or sexual orientation. That applies throughout our company, around the world with no exceptions.

“We’ve looked into the details of the situation and we apologise to the customers involved. We will continue to do everything in our power to ensure all our customers are treated the way they should be.”

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TAGGED: Advertising Standards Bureau, einsights, Luke Starr
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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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