Alchemy One Appoints Sarah Kent As Business Director

Independent media agency Alchemy One has announced the appointment of Sarah Kent (main image) as business director.

In her new role, Kent (main photo). will be responsible for delivering transformative marketing solutions for client partners and will be critical in the continued growth and development of the agency’s strategy and planning team.

Kent has 11 years’ of experience across connections planning and client partnerships, working in senior roles for OMD Australia, Carat Australia and mSix&Partners.

She comes to Alchemy One from a client partner role at Mindshare where she was instrumental in building and nurturing the planning community, as well as leading her account group.

At Mindshare, Kent was key in developing award-winning work with many clients, including Huggies’ “parent-faming”. With her passion for connections planning, she continued to evolve and develop connections planning best practices across the agency.

Kent’s experience spans many industries working across clients such as Kimberly Clark, IAG, EA Games, Freedom Furniture and Woolworths Insurance.

Alchemy One Group, business director, Huong Nguyen, said: “We are thrilled to have Sarah join us at Alchemy One.

“She is an incredible talent who has the heart and head of a planner and will be instrumental in our continued growth.

“Her passion for the industry and drive to deliver market-leading solutions with care and empathy for our clients is second to none. Sarah is the perfect addition to the Alchemy One team, exemplifying Alchemy One’s positioning of ‘Radical transformation. Unrivalled impact.”

An alignment of purpose and values was an opportunity Kent couldn’t pass by. Working with Alchemy One allowed her the ability to push that purpose across Alchemy One’s people and planet mission, something she is excited to see with the agency’s real-world impact across its clients.

Commenting on her new role, Kent said: “It is not every day you are able to combine your personal passions with not only your agency, but your clients as well.

“To be in an environment that nurtures and pushes everyone to do their best work for themselves, and the world around them, is something I am excited to be a part of. I cannot wait to see what exciting things we will produce together at Alchemy One.”

Alchemy One’s clients include Bank Australia, Square, Westfund Health Insurance, Vialto Partners, Independent Living Assessment, QuiteLike, Australian Conservation Foundation and Biennale of Sydney. Kent’s appointment follows the recent additions to the agency of Nicola Watkins as Strategy Director and Jeremy Chaker as Digital Director.

Kent’s appointment is effective immediately

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