Advertisers Need A Conscience

Advertisers Need A Conscience

This story was originally published by

On the back of Urban Outfitter's debacle of showing a "thigh gap", Lynn Grefe, CEO of the National Eating Disorders Association in the US has hit out at advertisers, saying they need a conscience.

SHARE
THIS



The United Kingdom’s Advertising Standards Authority (ASA) recently ruled that a controversial image of an underwear model’s thigh gap must be removed from Urban Outfitter’s U.K. website. The ASA said that the image is “irresponsible and harmful.” Kudos to the U.K.!

In a response, Urban Outfitters told the ASA that it’s “common practice to use slim models in the underwear industry” and that they thought she “had a naturally tall and slim physique.”

While it may be true that this particular model is naturally tall and slim, the advertising industry is still largely promoting images of bodies that are unattainable for the majority of the population, or encouraging a “thigh gap” to unwitting teens. What the industry needs firstly, is a conscience. Eating disorders, although treatable, still have the highest death rate of any psychiatric illness. And, we know that these over-the-top ads promoting thigh gaps, extreme thinness and non-stop diet promises continue to tell our young people that they are not good enough, translated to thin enough.

We know for a fact that these kind of images have a negative impact. 69 percent of American elementary school girls who read magazines say that the pictures influence their concept of the ideal body shape and 47 percent say the pictures make them want to lose weight. Eating disorders usually start with a diet.

Read the full article here.

Please login with linkedin to comment

BMF design crowd YouTube

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.