Active Super has appointed independent creative agency SLIK as its creative and strategic lead agency following a competitive pitch.
After 24 years, Local Government Super has rebranded with a new look and new name: Active Super. The fund empowers its members to take an active role in their super, so they can live their best lives knowing their retirement savings are growing strong whilst also doing good for the community, society and environment through responsible investments.
SLIK will help Active Super navigate a digital business transformation over the next three years, bringing their new brand to market with a clear brand strategy and integrated launch campaign.
The new brand positioning, ‘The Greater Good’, talks to the responsible investment ethos that underpins the Fund’s strategy to deliver returns to members.
Active Super Chief Digital and Marketing Officer Chantal Walker says SLIK stood out based on their comprehensive strategic and creative response to the pitch.
“SLIK’s strategic thinking was spot on and their ideas brought our story to life,” said Walker.
“From the beginning, they showed a clear understanding of our business challenges and guided us through a digital transformation plan to achieve our ambitious brand goals. We couldn’t be more excited to have selected such a strong and collaborative partner who we know will deliver on our brand promise.”
Alex Schieder, Creative Director and Partner at SLIK, said, “Active Super is the fund for the greater good; it’s not just good for your pocket but for the world. It’s a perfect time to launch with this positioning, as people are thinking about their super now more than ever.”
“They care about healthy retirement savings of course, but they also care about the impact their super has on society and the world. Our campaign celebrates both sides of the coin, to broaden brand appeal and drive future growth.”
The new campaign will be running across Video On Demand, OOH, radio, print, social media and programmatic.
You can check out SLIK’s Active Super case study here.
The win is one of several for SLIK this year, including RedKite, Noble Fellows Wine, and Western Sydney International Airport.
SLIK has also been nominated two years in a row for a Webby Award. This year’s entry, “UFC Ultimate Showdown”, for SLIK’s global account the UFC, won a Webby Honoree in Websites and Mobile Sites (Best Use of Video or Moving Image) and was also nominated for a Webby Award in Websites and Mobile Sites (Sports). See the full case study here.
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