Avenue C Nabs Paula Lopes From KINESSO

Avenue C Nabs Paula Lopes From KINESSO
B&T Magazine
Edited by B&T Magazine



Independent media agency, Avenue C, has announced the appointment of Paula Lopes as Digital Director.

Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).

Paula’s extensive background includes senior roles at Ikon, UM and Reprise Digital, where she demonstrated her leadership and expertise in media strategy, planning, and operations.  As the new Digital Director at Avenue C, Paula will be responsible for spearheading the planning, buying, and reporting across all digital mediums, leveraging her deep knowledge of the digital ecosystem.

Avenue C operates with a flat structure that allows experts to excel in their core craft across their business patch.  Paula’s addition to the team reinforces the agency’s commitment to delivering exceptional digital solutions for clients.

“We are so excited to have Paula join us at Avenue C, adding further strength to the agency with her wealth of media experience, working across a number of categories and markets, as well as a deep expertise within the digital ecosystem,” said Daniel Cutrone, managing partner at Avenue C.

“With Paula, our digital product is spearheaded by an extremely strong team; including Paula, who now joins our two other Digital Directors, Mark Zala and Chris Zoomerschoe,” Cutrone added.

“I am thrilled to embark on this journey with Avenue C, reconnecting with my enthusiasm for digital craft and client engagement. I am eager to immerse myself in the heart of business once again, fostering an environment where ideas and solutions can flourish efficiently. The opportunity to navigate with agility, unburdened by excessive layers, is particularly appealing and I look forward to contributing my skills and passion, finding a balance that allows me to stay closely connected to the work I love. Joining a team of high-level experts whom I already know, admire, and respect makes this new chapter even more exciting,” said Lopes.

Paula will join Avenue C on January 8.




Please login with linkedin to comment

Avenue C kiness Kinesso

Latest News

Cairns Crocodiles The Work: B2B Campaigns Sponsored By LinkedIn
  • Advertising

Cairns Crocodiles The Work: B2B Campaigns Sponsored By LinkedIn

Our judges are working overtime, and our events team hasn’t slept in weeks putting the finishing touches before we head up to sunny Far North Queensland for Cannes In Cairns and the inaugural Cairns Crocodiles Awards presented by Pinterest in just over three weeks. Today, we are celebrating the shortlisted entries in the B2B category, […]

Expedia Launches Travel Shops Giving Influencers Tools To Shopify The Travel Content Experience
  • Marketing

Expedia Launches Travel Shops Giving Influencers Tools To Shopify The Travel Content Experience

This morning, at the EXPLORE conference at the ARIA Resort in Las Vegas, Expedia announced the launch of Travel Shops, a new storefront on the Expedia app that centralises content creators’ travel recommendations. Lead image: Oneika Raymond This innovative feature saves travellers from the tedious task of scrolling through social media to find past recommendations […]

‘The Penny Has Dropped…So We’ve Supercharged How Brands Plan, Book And Measure In One Place’ – News Corp’s Lou Barrett On D_Coded
  • Media

‘The Penny Has Dropped…So We’ve Supercharged How Brands Plan, Book And Measure In One Place’ – News Corp’s Lou Barrett On D_Coded

As a cookie depreciation tsunami slowly approaches, News Corp is sharpening its audience intelligence platform, Intent Connect, with AI tech that enables advanced data collaboration capabilities through planning, booking and measurement. Managing director of client partnerships Lou Barrett tells B&T it’s about future-proofing clients’s digital marketing plans. At last year’s annual D_Coded event, News Corp […]