ZoneTV & Ooyala Team Up With Microsoft To Bring AI To TV Channels

ZoneTV & Ooyala Team Up With Microsoft To Bring AI To TV Channels
SHARE
THIS



ZoneTV has announced it will utilise media logistics tools from Ooyala and Video Indexer (part of Microsoft Cognitive Services) to automate the curation of content of a first-of-its-kind, customisable suite of linear TV channels, which launches this fall.

ZoneTV has licensed digital-first content which it will curate into specialised channels delivered to pay TV subscribers. For consumers, these channels will initially appear like any traditional linear channel, but ZoneTV’s unique service allows consumers to do more, combining linear, on-demand and customised choices into a new offering called ZoneTV Dynamic Channels.

The company’s ability to curate 6,000 hours of videos on the fly in these channels creates a unique and personalised experience for the consumer.

The content in the specialised channels will be presented in a consumer-friendly, easily discoverable way to viewers. ZoneTV will achieve this using the ZoneTV Programming Studio, which is integrated with Ooyala’s Flex CMS and with Microsoft’s Video Indexer to curate fine-tuned specialised channels.

The combination of these tools features advanced algorithms that characterise content; the platform automatically extracts and analyses metadata to identify video genre and content sentiment, pulls topics from speech and text, translates captions into multiple languages and integrates subscriber analytics.

This provides quick scalability for ZoneTV as it adds additional content, and reduces manual processes that can slow content curation and introduce errors in metadata translation and application.

ZoneTV CEO Jeff Weber said: “We’re building the next generation of pay TV services, so we need next-generation tools.

“With the combination of Ooyala’s platform and Microsoft Cognitive Services, the ZoneTV Programming Studio delivers an unmatched capability to enhance the TV ecosystem and translates into a one-of-a-kind viewer experience.”

Jonathan Huberman, CEO of Ooyala, said: “Ooyala puts a premium on collaboration, which is what our integrated video platform solutions are all about. To be the bridge bringing Microsoft AI innovation to ZoneTV, an exciting North American programmer, is putting us at the centre of reshaping TV for tomorrow.”

In addition, ZoneTV will utilize Ooyala’s Flex Platform (the company’s versatile and customisable solution for video production and distribution workflows) for its end-to-end video workflow for both new specialised channels and its VOD assets.

Flex runs on Microsoft Azure Media Services and can transform assets into any format for distribution to any device with Ooyala’s video platform; and it automates transcoding, packaging and syndication, which gets content in front of audiences faster.

Ooyala Flex is the only workflow tool which can be 100 per cent cloud-hosted, freeing up space in an affiliate’s data centre.

The collaboration features a full-featured workflow solution with both operational dashboards, as well as creative dashboards to allow efficient editing, content review and metadata entry.

Sudheer Sirivara, general manager of enterprise video at Microsoft Corp, said ZoneTV shows what Microsoft Cognitive Services can do for TV programming.

“By integrating their content with Microsoft Azure, they can leverage Azure Media Analytics and Ooyala Flex for automated content indexing potentially driving more value for ZoneTV affiliates and subscribers,” he said.

Please login with linkedin to comment

Apple cigarettes einsights linear TV Microsoft Cognitive Services re-brand ZoneTV

Latest News

Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]

Opinion

by Kathleen Farmilo

Kathleen Farmilo
Jye Smith Named President Of Vibewire Board
  • Media

Jye Smith Named President Of Vibewire Board

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

Australian CDP Lexer Raises $33.5M In Funding
  • Technology

Australian CDP Lexer Raises $33.5M In Funding

Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]