YouTube To Stop Advertising To Kids After Being Slugged With Multi-Million-Dollar Fine

YouTube To Stop Advertising To Kids After Being Slugged With Multi-Million-Dollar Fine
SHARE
THIS



Google-owned YouTube will no longer deliver targeted ads to children, after being hit with a “multi-million-dollar” fine.

It was reported in June that YouTube was under investigation from the FTC in the US over complaints it had failed to protect the privacy of children using the site.

YouTube has been fined a “multi-million-dollar” sum over the matter according to the FTC, although the exact details and size of the fine are unclear.

It is now believed the video-sharing platform will be getting rid of these ads altogether to ensure it is in line with regulations.

According to Bloomberg reports, YouTube is “finalising plans” to end targeted advertising on videos children are likely to view.

The popularity of the platform amongst those aged 13 and under has long been a problem for Google.

It has previously been accused of recommending videos of children to paedophiles and has been forced to establish YouTube Kids to aid some of the issues.

Comments on videos starring children are now often disabled and recommendations that “put children at risk” have been limited.

The move to end targeted advertising on these videos would be another effort in making the platform more ‘family-friendly’, however, it would also present some challenges.

It would be difficult for the company to definitively decide when a video is and isn’t targeted at children, as channels with a large child following may have been originally targeted at older demographics.

There are also questions over how YouTube would enforce the change.

Please login with linkedin to comment

Advertising Media YouTube

Latest News

Stratosphere And AJF Team Up For NED Australian Whisky Campaign
  • Campaigns

Stratosphere And AJF Team Up For NED Australian Whisky Campaign

Stratosphere and AJF have collaborated with Top Shelf International’s NED Australian Whisky brand for a campaign featuring a combination of TV sponsorship and out of home placement. The campaign features a range of 15 second TV commercials live in key AFL and NRL games on Thursday and Friday nights across regional markets. The sponsorships will […]

Tiger Beer Celebrates Kick-Off For Football Season With New Campaign, The Golden Son
  • Campaigns

Tiger Beer Celebrates Kick-Off For Football Season With New Campaign, The Golden Son

To celebrate the start of this year’s football season, which kicked off last weekend, Tiger Beer has unveiled its latest global campaign – ‘The Golden Son’ – starring official Tiger brand ambassador Son Heung-Min. ‘The Golden Son’ celebrates Son’s most recent triumph: in May, he became the first Asian player to win the Premier League’s […]

The One Centre Launches Real Estate Agency Pello
  • Marketing

The One Centre Launches Real Estate Agency Pello

The One Centre, an ideas and innovation agency, has been engaged by real estate entrepreneur Stefon Bertram and a team of leading agents to create and launch Pello – Sydney s newest real estate agency. The One Centre is responsible for the formation of the brand and the creation of the full Pello brand experience. […]

Fiverr And Selina Join Forces To Help Young Workers Always On The Move
  • Marketing
  • Technology

Fiverr And Selina Join Forces To Help Young Workers Always On The Move

Online marketplace for freelance work, Fiverr International Ltd. (NYSE: FVRR), today announced a new partnership with Selina, one of the world’s largest experiential hospitality brands built to address the needs of millennial and Gen Z travellers. The purpose of the partnership is to provide Anywhere Workers (i.e. people who work remotely while travelling from at […]

Broadsheet And Glen Grant Whisky Join Forces For Melbourne Photography Exhibit
  • Campaigns
  • Media

Broadsheet And Glen Grant Whisky Join Forces For Melbourne Photography Exhibit

Broadsheet Media has partnered with Campari Group’s The Glen Grant Single Malt Whisky to bring a photography exhibition, Unhurried By Nature, to Melbournians this week. Unhurried by Nature is a collaboration between Broadsheet and The Glen Grant Single Malt Whisky, where four Australian photographers will present images that document nature in their unique styles. The […]

Shopper Impact Launches Bringing Synchronised Campaigns To OOH
  • Advertising

Shopper Impact Launches Bringing Synchronised Campaigns To OOH

Australian out-of-home business Shopper has launched Shopper Impact to deliver synchronised campaign creative across multiple screens in prominent shopping centre locations. Advertisers can now capitalise on side-by-side screens at shopping centre entry points and near escalators, where distraction from other signage and product offerings is at a minimum. With Shopper Impact, campaign creative can be […]

Modern payment technologies helping the retail industry unlock revenue
  • Opinion
  • Technology

Modern payment technologies helping the retail industry unlock revenue

In this opinion piece, Hayley Fisher (pictured), AUNZ country manager, Adyen describes some of the key ways the retail sector is driving sales despite global financial issues, including new payment technologies and methods. The rising cost of living might have Australians carefully tracking their spending and rethinking their lifestyle habits, but it’s yet to rear […]

Opinion

by B&T Magazine

B&T Magazine