Dr Squatch, the leading natural grooming brand, has announced the launch of its new campaign, “Find. Dr Squatch”, featuring Australian native and former professional rugby player Nick Cummins, or “The Honey Badger”.
Known for his unique personality and humorous Aussie slang, Cummins delivers his distinctive and beloved adventurous character while introducing the new creature gracing Australian shores, the better-for-you personal care brand Dr. Squatch.
In Dr Squatch’s first major campaign for the Australian market, the brand playfully announces its arrival into the region — “You are nuts if you don’t give it a crack, and your nuts and crack will thank you when you do,” Cummins said in the spot.
With Dr. Squatch’s range of natural grooming products, formulated for men who want to feel good and smell even better, this campaign encourages men to upgrade their daily routine. Whether it’s soap, deodorant, or body wash, Dr Squatch’s products, which are available at Woolworths stores nationwide and online at au.drsquatch.com, make it easy to maintain great hygiene now that they are on shore.
Dr Squatch will unveil their first-ever AU out-of-home campaign, including hundreds of panels across Sydney and Melbourne, bringing playful and cheeky messages to Aussies. Passersby will be treated to the statement, “Natural Soap for Natural Blokes,” prompting men to upgrade to Dr. Squatch’s natural grooming products. The out-of-home campaign will run from October 28th through to early December.
