Just in time for International Women’s Day (Sunday the 8th) comes a new Burger King spot inspiring women to… eat hamburgers!
The ad, from Burger King France, is called “Listen to yourself” and follows a befuddled women being bombarded with a stack of contradictory health advice which she ultimately abandons for a juicy burger from the drive-thru.
The spot’s the work of fabled Parisian agency Buzzman and comes in the same week Burger King was voted WARC’s top global brand for creativity. Check out the fun below: