In a bid to encourage Aussies to cut back on the booze this Dry January, Australian start up Yes You Can has launched an all-new campaign in the most unlikely of places; a Bondi bottle shop.
With more Aussies than ever partaking in Dry January, particularly after a spike in drinking amid last year’s lockdowns, opting for non-alcoholic options seems to be a no-brainer.
Particularly when one considers abstaining from the drink can benefit overall health, contribute to weight loss, and improve mental clarity and sleep, something Yes You Can drinks are keen to support.
“We’re proud to give Aussies an alternative option to getting drunk and thought where better to get our message across than a bottle shop?” Said Yes You Can co-founder, Tyler Martin.
“Yes You Can drinks allow you to enjoy a night out with friends or family without the sore head, wet bed or sent text left on read!”
Owner of Bondi’s iconic Ben Buckler Cellars, Bev, added: “I’ve been running this shop for 35 years and I never thought I’d see something like this!
“It is a sign of how things are these days.. And the Yes You Can Drinks are selling well and proving really popular!”
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