‘Yes You Can’ Takes The Piss Out Of Drinking In New Campaign

‘Yes You Can’ Takes The Piss Out Of Drinking In New Campaign
B&T Magazine
Edited by B&T Magazine



In a bid to encourage Aussies to cut back on the booze this Dry January, Australian start up Yes You Can has launched an all-new campaign in the most unlikely of places; a Bondi bottle shop.

With more Aussies than ever partaking in Dry January, particularly after a spike in drinking amid last year’s lockdowns, opting for non-alcoholic options seems to be a no-brainer.

Particularly when one considers abstaining from the drink can benefit overall health, contribute to weight loss, and improve mental clarity and sleep, something Yes You Can drinks are keen to support.

“We’re proud to give Aussies an alternative option to getting drunk and thought where better to get our message across than a bottle shop?” Said Yes You Can co-founder, Tyler Martin.

“Yes You Can drinks allow you to enjoy a night out with friends or family without the sore head, wet bed or sent text left on read!”

Owner of Bondi’s iconic Ben Buckler Cellars, Bev, added: “I’ve been running this shop for 35 years and I never thought I’d see something like this!

“It is a sign of how things are these days.. And the Yes You Can Drinks are selling well and proving really popular!”

 




Please login with linkedin to comment

Ben Buckler Cellars bondi Yes You Can

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]