B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: ‘Yes You Can’ Takes The Piss Out Of Drinking In New Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > ‘Yes You Can’ Takes The Piss Out Of Drinking In New Campaign
Campaigns

‘Yes You Can’ Takes The Piss Out Of Drinking In New Campaign

Staff Writers
Published on: 21st January 2022 at 9:05 AM
Edited by Staff Writers
Share
2 Min Read
SHARE

In a bid to encourage Aussies to cut back on the booze this Dry January, Australian start up Yes You Can has launched an all-new campaign in the most unlikely of places; a Bondi bottle shop.

With more Aussies than ever partaking in Dry January, particularly after a spike in drinking amid last year’s lockdowns, opting for non-alcoholic options seems to be a no-brainer.

Particularly when one considers abstaining from the drink can benefit overall health, contribute to weight loss, and improve mental clarity and sleep, something Yes You Can drinks are keen to support.

“We’re proud to give Aussies an alternative option to getting drunk and thought where better to get our message across than a bottle shop?” Said Yes You Can co-founder, Tyler Martin.

“Yes You Can drinks allow you to enjoy a night out with friends or family without the sore head, wet bed or sent text left on read!”

Owner of Bondi’s iconic Ben Buckler Cellars, Bev, added: “I’ve been running this shop for 35 years and I never thought I’d see something like this!

“It is a sign of how things are these days.. And the Yes You Can Drinks are selling well and proving really popular!”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: bondi, Yes You Can
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Principals Celebrates 30 Years With 30k Branding Services Giveaway
03/07/2025
VISA Continues Its Ongoing Support Of Women’s Football, Sponsoring The Asian Cup
03/07/2025
Volkswagen Australia Rolls Out Playful ‘Batteries Included’ Campaign, Via DDB Group Sydney
03/07/2025
How Audible’s Polly Blenkinship Is Turning Up The Volume For Voices That Need To Be Heard
03/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?