The Year On Twitter: 2018 In Australia
A lot can happen in a year. Here’s what played out on Twitter.
The Golden Tweet
This year’s “Golden Tweet” in Australia came from @thomas_violence, with a comment on the tragic gun violence that rocked the US in 2018.
The conversation-starting Tweet was retweeted nearly 170,000 times.
Trends
Taking out top spot for the fifth year in a row, #auspol retained its position as the most Tweeted hashtag of the year.
Countless Aussies used the hashtag to join the political conversation, share their thoughts on our political landscape, and campaign for the causes that matter most to them.
Aussies took to Twitter to discuss social movements such as #Nauru, #climatechange and #ChangeTheRules.
On the less serious side of the spectrum, gaming was bigger than ever on Twitter.
Ever heard of a little game called ‘Fortnite’?
The gaming sensation of the year #Fortnite was the tenth most Tweeted hashtag in Australia (but…alas, #flossing did not make the list).
Twitter also saw sports feature twice in the list of the most popular hashtags of 2018 with #WorldCup and #ausopen both making the top 10.
And just like last year, Australian Twitter users can’t get enough of K-pop with beloved Korean boy band, @BTS_twt growing in influence this year.
In fact #BTS, was the second most popular hashtag in Australia, moving up seven spots from last year.
Here’s the ten most Tweeted hashtags in Australia for 2018:
People
When it comes to Twitter’s most-followed Aussies, some of our most well-known musicians, actors and models make the list.
Australia’s very own Wolverine, @RealHughJackman, once again topped the list and @Luke5SOS and @Michael5SOS tying with a massive 10.5 million followers in second place.
But don’t stress @5SOS fans, @Calum5SOS and @Ashton5SOS both made the list in seventh and eighth place respectively.
Here are the most followed Aussies on Twitter in 2018:
Aussies love a good politics yarn.
Here are the most Tweeted about politicians on Twitter in 2018:
Brands
People come to Twitter to follow and interact with their favourite brands.
And this year, brands didn’t disappoint, with campaigns that made us laugh, think, and feel warm and fuzzy inside.
@NAB broke down what the 2018 Federal Budget meant for every Aussie with a live stream featuring NAB’s Chief Economist on Twitter.
@XboxAustralia delighted gamers with news on the latest games and events. @ANZ_AU had Aussies spreading messages of love and support with its #SoMuchYAY campaign.
And who can forget @HyundaiAus’ cheeky Tweet, jumping on the perfectly timed billboard ad during the Portugal v Spain World Cup match to engage football fans?
These are brands that had Aussies reacting the most in 2018:
Latest News
Porter Novelli Australia Refreshes National Leadership Team
Clemenger Group communications agency Porter Novelli has started 2022 with a new leadership structure, to reflect its growing consulting team and practice areas for its strong national client base. The structure will strengthen its footprint in Australia’s critical industry sectors while continuing to build deep specialisation in strategic communications, media, content and creative services. The […]
Jellysmack Scores A Knockout & Signs UFC Heavyweight Champion Francis Ngannou As First partner For Its Marquee Program
Just in time for his upcoming first title defence, Ultimate Fighting Championship’s Heavyweight Champion Francis Ngannou, the “Baddest Man on the Planet” becomes the first partner to join Jellysmack’s new Marquee Program. With this deal, brokered by CAA’s Justin Castillo and Marquel Martin with Jellysmack’s VP of Marquee Business, Aaron Godfred, Jellysmack will help the […]
M&M’s Have Been Given A Woke Rebrand & Now The Orange M&M Has Anxiety!
Even M&Ms have gone woke! Still rotting your teeth & giving you diabetes, but woke nonetheless.
Twitter Blue Rolls Out NFT Profile Pictures
It would appear crypto and NFTs have replaced Amway & Gold Coast property as the dodgiest way to make fast money.
Nine Forks Out A Record $2 Million For Exclusive Cleo Smith Deal
This deal does sound kinda murky to us. That's not to say we won't be watching, however.
Duolingo’s Campaign “Real Emily’s In Paris Want You To Learn French” Cleverly Pokes Fun At Emily In Paris Via BETC
Does your attempts at French make you sound like 'Allo 'Allo! or Pepé Le Pew? Improve things with this app.
ANZ Celebrates Aussie Tennis Legend Dylan Alcott With New Fed Square Mural
Dylan Alcott proves that you can still be an Australian mens tennis player and also not be a total dickhead.
Are Marketers Paying For Quality Impressions?
This poses the big question "are marketers paying for quality impressions?" Or, do you get a discount for shit ones?
Melbourne Water Corps Launch New Campaign To Promote Water Saving
B&T's water saving tips include plastic plants, showering with a friend and keeping all fluids to pinot grigio & vodka.
Nick Reid To Lead Marketing At Audi Australia
Nick Reid purchases German phrase book and schwarzwälder kirschtorte after being named Audi marketing GM.
Sports Illustrated To Ban Advertisers That Don’t “Progress Women’s Empowerment”
Remember the famous Zoolander line "I think I'm taking crazy pills"? You may well be reciting it after reading this.
On Celebrates Africa’s First Olympic Skeleton Racer In New Short Film
The wonderful thing about the Winter Olympics is that many of the events come with a huge chance of impalement or death.
Adidas’ New Arsenal Shirts Are Inspired By Seats On The London Tube
A clothing range inspired by Sydney trains could well include sweat stains, vomit and a heady stench of urine.
Karl Stefanovic Unleashes On Russian Tennis Star Daniil Medvedev
The Australian Open is meant to showcase the nation to the world. And now the world thinks we're Darryl Kerrigan.
TV Reporter Gets Hit By A Car During A Live Cross — And Continues Reporting!
TV reporter gets nailed by a car and then immediately ruins lucrative workers comp claim by getting straight back up.
‘Yes You Can’ Takes The Piss Out Of Drinking In New Campaign
New campaign says non-alcoholic drinks need not be boring. Even more so if you sneak gin into them.
30 Under 30: Akib Hasan Wants Under 30s To Be “Hungry For Success”
Akib Hasan is a young, go-getting high-achiever. B&T suspects he's even one of those people who pay their bills on time.
David Schwimmer Stars In Bank Ad So Cringey It’s Actually Quite Good Fun
David Schwimmer takes his awkward and cringeworthy acting made famous in Friends and revises it in this new bank ad.
What Are Australians Wasting 89.5 Million Hours On?
Admittedly, this is a mysterious headline indeed. And, spoiler alert, the answer is not waiting on hold for their bank.
If They Cannes, You Cannes: 2020 Winner Jack Elliott Says Young Lions Is “Like Advertising’s Answer To Australian Idol”
There's no greater boost to a career like winning a Cannes Young Lion. That or getting banned by the Ad Standards Board.
Google, Meta, TikTok And Twitter Set To Appear Before Australian Public Hearings
Tech giants once again summoned to Canberra. Planning a trip to the Mint & Mount Ainslie Lookout while they're there.
“Look Out OnlyFans!” Instagram Introduces Paid Subscription Service
Instagram to follow the lead of many roads & tunnels in Australia - making you pay for something that used to be free.
Triple J Drop Some Juicy Stats Ahead Of This Weekend’s Hottest 100
Parents everywhere set to scream "turn that awful crap down" as we head into the Hottest 100 weekend.
Independent Media Agencies Of Australia Announce 10 New Media Partners For 2022
Australia's indie agencies go from strength to strength, while secretly waiting to be bought out by a holding company.
Metropolitan Commercial Radio Ad Revenue Up 10% In December
Radio ad revenue up 10 per cent in December. Mariah Carey's 'All I Want For Christmas Is You' up 20 per cent.
Good Friends Mitch Churi & Abbie Chatfield Set To Go Head To Head In Radio Ratings
Mitch Churi & Abbie Chatfield to go head to head in radio ratings. Will less Guy Sebastian prove the deciding factor?
Shutterstock’s 2022 Creative Trends Report Predicts Emphasis On ‘Time & Space’
Sadly, Shutterstock's Creative Trends Report doesn't predict 2022's hottest colour. Try Bunnings' paint section instead.
New CommBank Data Shows Aussies Are Spending Big
Data shows Aussies are spending big with the average household now having hoarded a record high of 28.2 toilet rolls.
Wunderman Thompson Predicts The 100 Trends That Will Define 2022
Surely all predictions reports should just include border closures, a John Farnham comeback & Clive Palmer being a dill.
MFA Industry Census: Women Now Make Up 61% Of Aussie Adland, Still Suffer 3% Pay Gap
The annual MFA industry census report has arrived and, sadly, it doesn't sound as fun as a Mumbrella Christmas party.
