With the first group of finalists already announced for this year’s B&T Awards, presented by YouTube, it’s time to release our shortlist sequel!
That’s right, part two of the B&T Awards 2021 shortlist has arrived, so let’s just start by giving a big congrats to all the finalists! (You can check out part one of the shortlist here).
Now, just like we told the first lot, please double-check how your company name is listed on the shortlist and advise if any changes are needed by emailing [email protected] and [email protected] no later than Friday 8 October, as this is how they’ll appear in the awards presentation and on trophies (if you’re lucky enough to win one, of course).
And, unlike the first round of finalists, there will be no live judging to worry about for those entrants shortlisted below.
B&T would like to give a massive shout to everyone who entered our awards this year. The judges had the exceptionally difficult task of curating this list of finalists from a very high calibre of entries. It never gets easier!
If you didn’t make the list, we would still love to celebrate with you on the night and we’re already excited to receive your entry in 2022!
This year’s B&T Awards will take place on Friday 12 November at the Hordern Pavilion in Sydney. You can secure your spot now HERE and then get your glad rags ready to celebrate what has been another year of brilliant work by adland!
B&T can’t wait to welcome guests to the Hordern Pavilion for a COVID-safe event! Adhering to the current NSW Public Health Order, all guests are to provide proof of full COVID-19 vaccination or NSW Health-approved vaccination exemption upon entry to the venue.
Kudos to all of our sponsors for this year’s B&T Awards. We wouldn’t be able to put on the industry’s favourite event without your support!
Now, we won’t keep you waiting any longer. Here’s part two of the shortlist for this year’s B&T Awards…
Best YouTube Campaign (sponsored by YouTube)
BRING – “The Moosa Veedya”
Clemenger BBDO Sydney – “How Japan Can”
Emotive – “The Trojan Trailer”
Emotive – “How to Dinner”
Herd MSL – “Pantene Ribbon of Strength x Mardi Gras”
M&C Saatchi – “BIG W Rap Books”
Revolver – “Hit the blue button”
Sparro with Jack Nimble – “Great Hair Delivered”
Sportsbet – “Elite Average Games”
The Precinct – “Lamb Legends”
B&T Award for Bravery
Amplify – “Digi_Couture”
CHE Proximity – “Give a Flybuys”
CHE Proximity – “Where Babies Come From”
Herd MSL – “Pantene x Christian Wilkins”
Saatchi & Saatchi – “Donation Dollar”
TABOO – “The Moxie Periodic Table”
The Monkeys, part of Accenture Interactive – “Make Lamb, Not Walls”
The Monkeys, part of Accenture Interactive – “We still love you Bathurst”
TLA Worldwide – “Thirst. A Scent by VB”
Visit Victoria – “Click for Vic”
Best Ad Campaign
BMF – “The Great Fresh Food Migration”
CHE Proximity – “Give a Flybuys”
CHE Proximity – “Sloways”
M&C Saatchi – “Holiday Here This Year”
Special – “Meddle in the New Zealand Election”
Special – “Tonight, I’ll Be Eating…”
The Monkeys, part of Accenture Interactive – “Make Lamb, Not Walls”
The Monkeys, part of Accenture Interactive – “When will she be right?”
The Monkeys, part of Accenture Interactive – “Australia is Why”
Visit Victoria – “Click for Vic”
Best Brand Platform
Clemenger BBDO Sydney – “Rexona Pivertising”
Havas Media Melbourne – “Switch it for Salmon”, Tassal
OMD Australia – “The Macca’s Chicken Effect”
Best Content Marketing Strategy (sponsored by Twitch)
3rdspace – NEC Content Marketing Strategy
Bolster – “Tunes from the Territory”
CHE Proximity – “Return Ready”
CHEP Proximity – “Sloways”
Destination NSW, Havas Media Group, Havas Sports & Entertainment and Emotive – “The Long Road”
Keep Left – “It Takes a Certain Type of Person”
Reload Media – “Pioneering an ROI-driven Content Marketing Strategy to Sweeten Organic Results for Lovehoney”
The Media Store – Farmer Wants a Wife Content Partnership
Thinkerbell – “Invisible Fires”
WE Communications – Adobe CQ
Best Digital Campaign (sponsored by Twitch)
CHE Proximity – “Where Babies Come From”
Destination NSW, Havas Media Group, Havas Sports & Entertainment and Emotive – “The Long Road”
Red Havas and McCann Health for Novartis Australia – “Reassess Your MS”
Rocket Agency – “Rocket X LIV Mirvac: A Digital-First Revolution”
Special – “Meddle in the New Zealand Election”
Special – “Tropical Whopper Tours”
Thinkerbell – “The Purple Hive Project”
Thinkerbell – “Invisible Fires”
Twitch – “The Audible Live Club: A Twitch Twist on a Classic Book Club”
WE Communications – Adobe CQ
Best Digital Services
Assemblo
CHE Proximity
G Squared
Next&Co
Orchard
Reload Media
Resolution Digital
Rocket Agency
Sparro
Type + Pixel
Best Digital Transformation
AKQA
Big Ads
G Squared
Inlight
Orchard
Overdose Digital
Resolution Digital
Switch
Veridooh
Best Media Campaign
AAMI (Suncorp) – AAMI Rest Towns
Clemenger BBDO Sydney – “Rexona Pitvertising”
Initiative Media – “Swintopia”
iProspect – “Celebrating Small Pockets of Achievement with Monkey Shoulder”
iProspect – “A Most Unusual Campaign with Hendricks Gin”
MediaCom – Dell Changemakers
OMD Australia – “The Macca’s Chicken Effect”
Special – “Meddle in the New Zealand Election”
UM – “How we Got Aussies Back into City Breaks When Cities Felt Like a Big Risk”
Zenith Media – “Fresh Food for Thought”
Best Media Platform
Broadsheet
CAASie.co
Kargo
Man of Many
Snapchat
Urban List
Best Out of Home Campaign
AAMI – “AAMI Does – Emergency Home Assist”
BMF – “Come Down for Air Part II”
BMF – “Just Wow”
CHE Proximity – “Sloways”
Clemenger BBDO Sydney – “How Japan Can”
iProspect – “A Most Unusual Outdoor Campaign with Hendrick’s Gin”
The Monkeys, part of Accenture Interactive – “Make Lamb, Not Walls”
The Monkeys, part of Accenture Interactive – “Taking the Field”
Thinkerbell – “Taste of Australia”
Thinkerbell – “Put Yourself First”
Best PR Campaign
Clemenger BBDO Sydney – “Rexona Pitvertising”
Herd MSL – “Donation Dollar”
McGrath Foundation – “Pink Test 2021, Virtual Pink Seats”
Special and Poem – “Meddle in the New Zealand Election”
The Monkeys, part of Accenture Interactive – “Make Lamb, Not Walls”
The Monkeys, part of Accenture Interactive – “When will she be right?”
Thinkerbell – “Invisible Fires”
Thinkerbell – “Climate Warriors”
We Are Different and Not Bad ϟ Pretty Good – “Where the Bloody Hell am I?”
We Are Different – “Fridge for Thought”
Best Radio/Audio Campaign
AAMI – “AAMI Rest Towns”
iProspect – “A Most Unusual Audio Campaign with Hendrick’s Gin”
Just Global – “Hackable Me”
M&C Saatchi – “Ugly, But Good for You”
OMD Australia for the NSW Environment Protection Authority – “Don’t Be a Tosser!” (Marine)
SCA – “The Freshest Collab of All Time”
TBWA – “Sleepmix”
The Core Agency – “Don’t Worry About It, Doctors On Demand It”
The Monkeys, part of Accenture Interactive – “Help, like no one else”
Zenith Media – “Music is the soundtrack of your life”
Best Regional Media Campaign (sponsored by Boomtown)
AAMI – “AAMI Rest Towns”
at+m marketing – “Glover Prize 2021”
ACM – “Agriculture Culture Change Campaign”
ACM – “Beevo”
Carat – “Local Luvva”
Enigma – “Not Bad”
Zebra Direction – “Maxsyn Autumn Campaign”
Best TV Campaign
BMF – “Precedented Prices”
CHE Proximity – “Give a Flybuys”
M&C Saatchi – “Holiday Here This Year – Epic Holidays”
Special – “It starts with yes”
Special – “The Grey Wiggle”
Special – “Temple of Dry”
The Monkeys, part of Accenture Interactive – “When will she be right?”
The Monkeys, part of Accenture Interactive – “Make Lamb, Not Walls”
The Monkeys, part of Accenture Interactive – “Australia is Why”
Visit Victoria – “Click for Vic”
Best Use of AR/VR
TABOO and Unbnd – “Left Unfinished”, Transport Accident Commission
Unbnd, SomeOne and VCCP – “Start Your Adventure”, Billy Blue College of Design
Best Use of Social Media
Abel Creative – “Saintly Hard Seltzer. God It’s Good.”
CHE Proximity – “Life at home”
Clemenger BBDO Sydney – “Game On”
Emotive – “How to Dinner”
M&C Saatchi – “CommBank App within an App”
M&C Saatchi – “BIG W Rap Books”
Special – “Meddle in the New Zealand Election”
Special – “TIBE For Love”
The Monkeys, part of Accenture Interactive – “We still love you Bathurst”
The Monkeys, part of Accenture Interactive – “When will she be right?”
Best Use of Sponsorship
3rdspace – NEC NGV Triennial 2020 Partnership
Amplify – “Digi_Couture”
Clemenger BBDO Sydney – “Rexona Pivertising”
M&C Saatchi Sport & Entertainment – “CommBank Baggy Green”
McGrath Foundation – “Pink Test 2021, Virtual Pink Seats”
MediaCom – “Bringing laughter to the living room”
Special – “TIBE For Love”
Sportsbet – “Try July”
The Monkeys, part of Accenture Interactive – “We still love you Bathurst”
Thinkerbell – #MessfreeChallenge
Data-Driven Marketing
Acquire NZ – “Whose Line Is It Anyway?”
CHE Proximity – “Give a Flybuys”
MiQ – “National Storage”
OMD Australia – “Macca’s Monopoly – Playing to WIN!”
Online Marketing Gurus – “How Did OMG Use SEO to Deliver a 63:1 ROI for Calvin Klein Australia? With Evidence, Not Opinion.”
Orchard – “How experimentation sold more Hyundai cars”
Reload Media – “A Data-Driven Editorial Strategy for Organic Growth with Lovehoney”
Rocket Agency – “Rocket X LIV Mirvac: A Digital-First Revolution”
Thinkerbell – “Climate Warriors”
Thinkerbell – “The Purple Hive Project”
The B&T Award for Diversity – Champion
Anne Miles – Suits&Sneakers
Jen Sharpe – Think HQ
Lib Kelly and Katie Millington – Eight
The B&T Award for Diversity – Individual
Abdul Hammoud – Icon Agency
Raymond McKay – RUN
Andre Lima – Think HQ
The B&T Award for Diversity – The Work (sponsored by IVE)
Apparent – “What We’re Made Of”
Archibald Williams – “Work’s for Everyone”
CHE Proximity – “Where Babies Come From”
Clemenger BBDO Sydney – “Losing Lena”
GROUND – “The Tinder PRIDE RIDE”
Herd MSL – “The Lenovo Legion Epprenticeship”
Humble – “The Call of the Sea”
The Monkeys, part of Accenture Interactive – “When will she be right?”
The Precinct – “Lamb Legends”
Think HQ – “Workplace Safety is our Common Language”
