Booyah! Part One Of The B&T Awards 2021 Shortlist Has Arrived!

We’re kicking off the working week with a big PSA … that’s right, the first lot of finalists for this year’s B&T Awards, presented by YouTube, are ready to be revealed!
Check out part one of the B&T Awards shortlist below to see if you made the cut, and if the category/categories that you entered ain’t listed, keep an eye out for part two tomorrow.
A big congrats to all the finalists for this year’s awards! Please double-check how your company name is listed on the shortlist and advise if any changes are needed by emailing riin@bandt.com.au and nicolle@bandt.com.au no later than Friday 8 October, as this is how they’ll appear in the awards presentation and on trophies (if you’re lucky enough to win one, of course).
We’ll be dropping a line to all shortlisted entrants about the next round of judging. Yes, that’s right – finalists will have to prove their worth once again by participating in a (virtual) live judging day, sponsored by Twitch, on Monday 11 October.
B&T would like to give a massive shout to everyone who entered our awards this year. The judges had the exceptionally difficult task of curating this list of finalists from a very high calibre of entries. It never gets easier!
If you didn’t make the list, we would still love to celebrate with you on the night and we’re already excited to receive your entry in 2022!
This year’s B&T Awards will take place on Friday 12 November at the Hordern Pavilion in Sydney. You can secure your spot now HERE and then get your glad rags ready to celebrate what has been another year of brilliant work by adland!
B&T can’t wait to welcome guests to the Hordern Pavilion for a COVID-safe event! Adhering to the current NSW Public Health Order, all guests are to provide proof of full COVID-19 vaccination or NSW Health-approved vaccination exemption upon entry to the venue.
Kudos to all of our sponsors for this year’s B&T Awards. We wouldn’t be able to put on the industry’s favourite event without your support!
Now, without further ado, here’s part one of the shortlist for this year’s B&T Awards…
Advertising Agency
BMF
M&C Saatchi
Special
TBWA
The Monkeys
Thinkerbell
Branding, Design & CX Agency
Apparent
Digitas
Re
Special
The General Store
The Royals
Emerging Agency
Abel Creative
Akcelo
Chisel
Coffee Cocoa Gunpowder
Paper and Spark Digital
PODEAN
Experiential/Promotional Agency (sponsored by F2T)
Amplify
George P. Johnson A/NZ
Thinkerbell
Traffik
Independent Agency
PLEASE NOTE: COVID-19 has clearly been good for starting an agency! The sheer volume of entries demanded we dedicate a whole day to judging 12 rather than six in person – we feel it’s a great reward for some many indies to have the experience of presenting to some of Australia’s most influential marketers and judges
Akcelo
Apparent
Icon Agency
Jack Nimble
Paper Moose
Rumble Strategic Creative
Sparro
Special
TABOO
The Royals
Think HQ
Thinkerbell
Marketing Team of the Year (sponsored by Displaywise)
Coles Group
Mortgage Choice
Optus
Rexona
Suncorp Group
Marketing Technology Company of the Year
Adgile
Finecast
The Trade Desk
Impact
Playground XYZ
Veridooh
Media Agency (sponsored by Pinterest)
Initiative
OMD Australia
Spark Foundry
This Is Flow
Wavemaker
Zenith Media
People & Culture Award – Over 100 Employees
Fiftyfive5
Initiative
OMD Australia
Special
TBWA\Sydney
Yahoo
People & Culture Award – UNDER 100 Employees
Adhesive
AFFINITY
The Being Group
The Media Store
The Royals
The Wired Agency
Performance Agency
AFFINITY
Alley
Atomic 212
Resolution Digital
Rocket Agency
Sparro
PR Agency
Aruga
Eleven
Herd MSL
Icon Agency
Poem
Thinkerbell
Production Company
AIRBAG
FINCH
Jack Nimble
Paper Moose
Revolver
Research Agency (sponsored by ADIA, formerly AMSRO)
DBM Consultants
Fifth Dimension Research and Consulting
Fiftyfive5
Ipsos
Kantar
YouGov
Shopper Marketing Agency of the Year (sponsored by Shop! ANZ)
31ST SECOND
Traffik
XPO Brands
State Agency – QLD/Other States and Territories/NZ
Aruga
Customology
Rumble Strategic Creative
Special
TBWA
VMLY&R
State Agency – NSW
AFFINITY
BMF
CHE Proximity
Clemenger BBDO Sydney
Paper Moose
The Monkeys
The Works
State Agency – VIC
Atomic 212
CHE Proximity
M&C Saatchi
TBWA
The Monkeys
Think HQ
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