Yahoo7 has today launched its new Mobile Developer Suite for Australia and New Zealand, providing a range of free tools that give developers the chance to gain valuable user insights as well as grow and gather dollars from their applications.

With a single SDK, Yahoo7’s new Mobile Developer Suite combines Yahoo’s mobile app analytics tool, Flurry, with Yahoo App Publishing, powered by global Gemini native advertising marketplace and Brightroll video demand.

The Mobile Developer Suite also brings users the handy tools of Yahoo App Marketing, giving creators a more thorough understanding of their app performance metrics, which in turn helps them to acquire new users, grow engagement and uncover the motherload – the best strategy to power their mobile apps further.

Developers will be able to deliver a better mobile user experience through delivering targeted native and video ads, with demonstrable results in US, EMEA and now APAC markets. Flurry is currently used by more than 200,000 developers globally and is active in 730,000 apps across two billion mobile devices worldwide.

“Mobile use is exploding, with Australian users spending over 33 hours each month on their smartphones. This Mobile Developer Site is a single SDK which empowers app developers to manage world-class analytics AND monetise through a local advertising marketplace,” Yahoo7 Ed Harrison said.

“Our Mobile Developer Suite will be an incredibly powerful tool for Australian and New Zealand developers, giving them access to the unique insights they need to develop and evolve their technology to suit their ever-changing users’ mobile habits.”

Yahoo7 director, business development and partnerships Jonathan Steel added, “Our new Mobile Developer Suite leverages the strengths of Yahoo technology to help local developers measure, improve, and monetise their apps to drive growth. Knowledge is power and our tools put the most important information in their hands to drive their businesses forward.”

The new Yahoo7 Mobile Developer Suite features three key features available to local developers at no cost, including:

• Flurry Analytics: Know your users with the most widely-used app analytics tool which measures, tracks and analyses app performance, user acquisition and in-app activity to help developers build better, more successful apps.
• Yahoo App Marketing: Reach the right audience, drive downloads and engage new users, tapping into Yahoo’s Gemini self-serve tool to track performance and growth.
• Yahoo App Publishing: Monetise apps with access to leading Yahoo7 advertisers and a range of advertising formats to fit seamlessly with the in-app experience.