Programmatic media and tech platform Xaxis has expanded its operations into New Zealand, providing marketers across the Tasman with the full suite of Xaxis’ audience buying solutions.

In the past three years, Xaxis has expanded regional coverage to 18 offices across 14 markets including Australia, China, Hong Kong, India, Japan, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.

Xaxis Australia managing director Esther Carlsen will also oversee the new presence in New Zealand.

“After four successful years in Australia, our advertisers have seen the strong and consistent results that we have achieved through what is the first large-scale audience buying platform in the country,” Carlsen said.

“With client demand for a fully capable audience buying solution growing globally, the timing is perfect for an expansion into the New Zealand market, where we see a great opportunity for growth. At Xaxis, we continue to innovate within the audience targeting space and our clients stand to make great competitive gains through the opportunities Xaxis’ products provide,” she added.