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B&T > Media > Xaxis Pushes Into New Zealand
Media

Xaxis Pushes Into New Zealand

Andrea Sophocleous
Published on: 26th November 2015 at 10:58 AM
Andrea Sophocleous
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Programmatic media and tech platform Xaxis has expanded its operations into New Zealand, providing marketers across the Tasman with the full suite of Xaxis’ audience buying solutions.

In the past three years, Xaxis has expanded regional coverage to 18 offices across 14 markets including Australia, China, Hong Kong, India, Japan, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.

Xaxis Australia managing director Esther Carlsen will also oversee the new presence in New Zealand.

“After four successful years in Australia, our advertisers have seen the strong and consistent results that we have achieved through what is the first large-scale audience buying platform in the country,” Carlsen said.

“With client demand for a fully capable audience buying solution growing globally, the timing is perfect for an expansion into the New Zealand market, where we see a great opportunity for growth. At Xaxis, we continue to innovate within the audience targeting space and our clients stand to make great competitive gains through the opportunities Xaxis’ products provide,” she added.

 

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By Andrea Sophocleous
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Andrea Sophocleous is a journalist by training who has turned her skills to brand storytelling. She has a passion for stories well told, across all platforms and at all times. A social creature by nature, she makes a natural PR practitioner – and has the contacts list to prove it. As a journalist, Andrea specialises in covering the media, marketing and advertising industries; business, finance and property; and has also written extensively on technology, health and lifestyle. At a glance: • Sixteen years’ experience as a journalist, sub-editor, editor (print and online), PR consultant and communications specialist. • Specialise in covering the media, marketing and advertising industries, creativity, business, finance, property and lifestyle. • Experience in ghost writing opinion pieces and blogs. • Commissioned by businesses to create content for marketing material, content marketing initiatives, websites, annual reports, awards submissions and case studies. • Extensive experience in running an editorial team, staff management, budgeting, briefing journalists and photographers.

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