B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: WPP’s Health & Wellness To Unveil ‘How Design Can Save A Life” For Vivid
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > WPP’s Health & Wellness To Unveil ‘How Design Can Save A Life” For Vivid
MarketingMedia

WPP’s Health & Wellness To Unveil ‘How Design Can Save A Life” For Vivid

Staff Writers
Published on: 24th May 2018 at 10:04 AM
Staff Writers
Share
3 Min Read
SHARE

Design students from Torrens University’s Billy Blue College of Design have partnered with WPP AUNZ’s Health & Wellness division to decode clinical data on ‘Medicinal Marijuana in the Treatment of Epilepsy’.

Their creative solutions will be presented at a Vivid Ideas Exchange titled ‘Design can save your life: how can creativity improve comprehension of health data?’ on Friday 8th June at the Museum of Contemporary Art, as part of Vivid Sydney.

This experimental event will challenge the status quo on how health data is traditionally presented. The students will show their reinterpretation of complex health data and how design can transform it into a comprehensible and visually engaging piece. Their solutions will then be critiqued and discussed by a panel of health and design industry experts.

Speakers at the event include WPP Health & Wellness’ Head of Brain Sciences Centre in London, David Davenport-Firth; Billy Blue College of Design’s Director of Innovation, Industry and Employability, Eric Thompson; and Director of the Centre for Health Informatics, Professor Enrico Coiera. 

“At Billy Blue, we passionately believe design can change the world and one of the ways we pursue this is through collaborations with industry, such as our Nexium with WPP. What our students produce in this experiment will demonstrate how smart design could herald a new era in health data comprehension and bring about positive change for society,” said Billy Blue College of design’s Eric Thompson.

Third-year Bachelor of Communication Design student, Sorrel Hanemann-Fayers, who is participating in the event, said the experience to create a design solution focussed on empathy has been valuable for her learning. “The opportunity to deliver a solution that is user-friendly and will help engage and empower people in their own health decisions has been meaningful and demonstrates the real potential of design in all facets of society,” Sorrel said.   

WPP Health & Wellness’ Head of Brain Sciences Centre David Davenport-Firth said: “Life and death decisions are often made on the basis of interpreting complex health data. However, studies have shown that both healthcare professionals and people seeking treatments or diagnosis are often unable to comprehend the data being presented to them (95 per cent of physicians say it’s important to understand all statistics in medical journals, however 75 per cent said they couldn’t).”

He continues: “The effective communication of health data is not just a job, it is a responsibility, and it is a responsibility that we at WPP Health and Wellness take very seriously. For this reason we are collaborating with Billy Blue College of Design, in order to appeal to tomorrow’s leading graphic and information designers today.” 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Vivid, WPP
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?